Jinjiang Jinwei sporting goods Co., Ltd. was founded in 1992, is a production of "brand" brand series. Children's shoes , Children's wear Product led enterprises, through unremitting efforts, have grown into a well-known children's products company integrating R & D, production and sales.
Kasiron regards "we grow together" as the brand concept and takes the child's healthy growth as his responsibility. He attaches great importance to the research and development of children's health. He has established a strategic partnership with the "China leather and footwear industry research institute", "Quanzhou Huaguang College" and "the school of physics of Xiamen University", and has set up more than 40 patents. In 2012, Kai Xi Long's "children's shoes" campaign was launched to pay attention to the healthy growth of the left behind children and the poor children. They went to Henan, Gansu, Guizhou and Fujian to provide warmth and hope for the poor children.
Kasiron evaluated the situation, implemented the marketing strategy centered on the market and guided by the brand, carried out the all-around promotion of brand strategy, established his own sales channels in all provinces and autonomous regions of the country, established a strong terminal sales network nationwide, and sold more than 2000 outlets. In order to better create the brand of the brand, the company has joined the CCTV children's channel, Hunan Golden Eagle cartoon TV, Jiajia cartoon, Jiangsu you man, Beijing cool and Zhejiang satellite TV, Shenzhen satellite TV and other channels, naming famous columns and putting up brand advertisements, setting off a new storm of brand communication. In 2011, Kasiron launched a new brand image and joined hands with famous animation companies in China to launch the science fiction 3D animation drama "Kasiron's Dragon hunt", setting off a new peak of brand communication.
History bears the accumulation and brilliance creates the future. Through unremitting efforts, Kasiron has won the "China famous trademark", "China's children's shoes ten brands", "China's most popular children's shoes and clothing brand", "China's market". Brand of children's shoes "15 strong", "Asia's ten major children's shoes brand", "China's best selling children's clothing brand", "Asian brand five hundred strong" and many other honors.
Looking forward to the future, Kasiron brand will always focus on the children's products industry, create more healthy and comfortable products for the majority of children, and create "China children's shoes and clothing supplies No.1".
Company memorabilia
In 1992, Jinjiang City Jinwei sporting goods Co., Ltd. was born in Jinjiang.
In 1996, the company entered the field of children's shoes and clothing, becoming the first brand in the industry to enter the field of children's shoes.
In 2001, the brand of "children's shoes" was officially born, and a new star appeared in China's children's footwear industry.
In the year of 2002, the name "cling" is a spokesperson for the young child star, which promotes brand awareness and reputation.
In September 2002, Kasiron brand was awarded "China's famous brand".
In 2006, ccron reached a strategic partnership with Golden Eagle cartoon, the exclusive name of the gold medal children's column "childlike heart hit the earth".
In 2006, the company introduced the cartoon image of kingwal dragon.
The new site of the new industrial park in 2007 was officially completed.
In 2007, Yang Zi and Niu Dongwen were launched as the spokesmen of the brand.
In 2009, it became the designated equipment of Golden Eagle cartoon TV "baby go", and its entertainment marketing road caused a trend of following suit in the industry.
In 2009, he was awarded the "Eighth China Table Tennis Association Children's table tennis Cup" strategic partnership and became the sole child shoe brand in the finals.
In 2010, Yang Zi signed the famous film star, and invited Taiwan's star child, Xiao bin, as the spokesman for the image.
In 2010, he reached a strategic partnership with the China leather and footwear industry research institute.
In 2011, the brand new Chinese and English brand Logo logo "Caslon" was launched.
2011 Jinwei, the five dragons animation cartoon image optimization and upgrading
On 15 May 2011, the brand of the brand was awarded "China's most investment value sports brand honorary title".
On 15 May 2011, the brand of the brand was awarded the "China's most popular children's shoes and clothing brand honorary title".
In June 2, 2011, "Fujian children's shoes health care technology research center" and "Quanzhou Huaguang college student training and employment base" were unveiled at the company headquarters.
On the 16 day of July 2011, he gave full support to the Eleventh National Middle School Games, and was awarded the title of "the only designated children's shoes and children's wear brand" in the eleventh high school games.
In April 2012, Kasiron brand was awarded the "top 15 brand of children's shoes in China market".
In June 2012, the Kasiron brand was awarded the "ten largest brand of children's shoes in Asia".
In June 2012, Kasiron brand was awarded "the most investment value brand of children's goods in Asia".
In July 2012, the brand of 2011~2012 was awarded the title of "the best selling children's clothing brand in China market".
In 2012, the public welfare activities of "children's shoes" grew up in Huojia, Henan and Jingtai, Gansu.
