Chuan Yue clothing ” Brand:
Chuan Yue clothing brand is one of the famous brands of the Hongkong new world infrastructure investment group. The new world was founded in 1970 by Dr. Zheng Yutong and was listed on the Hongkong stock exchange in 1972. The group has more than 60 thousand people. After more than 20 years of operation and development, the core business of the group has expanded from the initial real estate to hotel investment, infrastructure, clothing, construction engineering, telecommunications and transportation. The new world development is one of the four largest real estate developers in Hongkong. The Hongkong Convention and Exhibition Center built by our group is currently one of the largest and the most distinctive commercial centers in Hongkong.
green field is committed to designing, producing and selling products, which includes clothing, shoes, bags, accessories and outdoor products. The group's existing brand “ Sichuan is ” “ &rdquo and “ Bally
Gedi;” and other well-known international brands, and have sole proprietorship and joint venture holding company in Guangdong, Beijing, and Shanghai respectively. Group under the jurisdiction of Dongguan green clothing Limited company, Shanghai Danyuan Industrial Co. Ltd., Beijing Dadong Development Co. ltd.. New world (Hongkong) Investment Development Limited respectively in northern Italy Piacenza set up R & D center in Paris and France, respectively in Paris and Europe Westin Hotel 2005 European operations center, the establishment of the Asian operations center set up in the middle of the Hongkong Conference Center, the establishment of China operation center in Guangdong of Humen, the establishment of Chinese production base in Guangdong Zhongshan Shaxi. The products are sold to the European Union, the north and the south, and the Asian countries.
Chuan Yue brand has been growing rapidly since its entry into the Chinese market in 2008. It has become a well-known brand in China's apparel industry. The leading brand of fashion military clothing industry is one of the fastest growing brands in recent years.
to promote the brand elements of military propaganda, build “ Fashion military outdoor leisure apparel ” brand culture, Dongguan Sichuan more clothing Limited company pioneered “ &rdquo “ military plot; guy ” &ldquo ” heroic evil cool face; let every customer to make money, make money the fastest way of strategic brand marketing.
“ grasp the consumption trend, make the customer make money ” it is the management idea of the new world (Hongkong) investment development company. New world (Hongkong) investment and Development Co. Ltd. marketing expert Giuseppe Tornatore proposed by Mr, “ we will Chinese market development work with international brand marketing idea, let China franchisees know how to brand management, brand management in the process of how to make money, earn more money ”. Dongguan green clothing Limited company plans to choose the advantage area in 3 years, set up 600 shopping malls, counters, interlocking stores, 1000 brand life houses, 200 high-end office buildings, air garden outdoor sports field club experience hall.
brand positioning: we fully display the new concept of "Sichuan and Vietnam", which is the pursuit of fashion, individuality and green environmental protection. We interpret the cultural connotation of "Sichuan Vietnam" brand in terms of health, masculinity, vitality, success and taste.
consumer: 18— 48 year old
class: vitality, fashion, personality, sagacity, and self - successful urban and male
wearing occasions: business, outdoor, life, leisure, sports
style:
is a popular trend oriented product with different styles of customer needs and satisfaction;
3 original series meet the needs of different consumer classes:
urban leisure type: classic style, simple, with comfortable and natural fabric, suitable for any occasion to wear.
outdoor sports type: the style is full of vitality and unrestrained, suitable for urban men and women outdoor friends, collective outdoor activities. Material resistance to electromagnetic wave, waterproof, anti oil and pollution prevention, containing linen components, PIUMA cotton, mosquito repellent, moisture absorption and perspiration.
business leisure type: simple and generous, arrogant and elegant. Exquisite workmanship of fabric
