Family of Woops women used brand founder Woops domestic and foreign brand apparel market research and consulting work, has long been engaged in, they came to China, after decades of market observation and survey found, are very similar to domestic fashion field of many small and medium-sized clothing brand, most of the brand building core for advertised & ldquo; Fashion & rdquo; promote & ldquo; vigor & rdquo. & ldquo; passion & rdquo; and & ldquo; self & rdquo; in the hope that to the temperament and style consistent to win the young target consumer groups recognized. However, it caused the lack of brand differentiation, a large number of brands together in a small circle, in a dilemma of not entering the embarrassing situation. Many years of market practice shows that, in order to become a first-class brand at home and abroad, only “ fashion ” is far from enough. At the same time, the Woops family through the survey also found that, in today's society in any traditional ideas and views can be said to be almost every day in the face were broken and subversion of fate, the face of this situation, the pursuit of fashion trend of life of young friends (even in the fashion industry) in addition to enjoy change rapidly. Fresh pleasure, will inevitably lead to confusion of life, what is the meaning of our life? Every day in the pursuit of fashion, fashion, individuality and publicity, we should interpret the true meaning of life, but the truth is what? This has become a very important task for people's life, especially in a new generation of young women. For a new generation of young independent fashion women in the life of a new generation of independent fashion women's fashion apparel, establish a high taste of life beliefs, and create a life of self charm.
Woops brand of life direction will be warmly passion, superb talent, extraordinary dedication, and excellence in professional level constantly launched the innovative, high-quality products, to create a more complete also more and more rich, let young women free release self personality charm of the wonderful fashion world.
WOOPS consumer positioning
Age: 20— 32 years old (core age is 22— 28 years old)
Gender: female
Price: 198-998 yuan / piece
Social class: office workers (also including a part of their own income of college students)
Education: college, university or above degree
