image advertising language:
“ — — —; — turn out colorful childhood ”
“ health, natural and simple style of children's wear brand ” — — — — big windmill children's clothing ”
management philosophy:
Enterprise management is the first operation of the concept of thinking, the pursuit of product management, personnel management, brand operation of the synchronous operation, the successful operation of the successful opening of the shop.
brand definition:
Big windmill children's wear — — each color can reflect the different character of children's self style!
brand appeal:
In pursuit of fashion, full of personality and personality of the children's group, it put these children's outstanding imagination and performance, with the concept of children's fashion interpretation of the most vividly.
consumer culture:
The pursuit of children's personality and fashion of life and to give children a more wonderful life connotation and quality
brand core values:
Domestic fashion style children's wear brand, leading the Chinese children's wear fashion style revolution!
product positioning:
Spring summer 5-60 autumn and winter 6-80
product structure:
Male 40% female 60%; 60%; coat; under 40%
product series:
Fashion sports series of urban fashion series, such as the series of fashion
consumer group positioning:
0~5, 5~10 and 11~16 three stages of the new urban children.
product category:
T-shirt, shirt, jacket, coat, down jacket, vest, shorts, trousers, a clamping trousers, long pants, skirts, dresses, fur fabric products, suit, socks, shoes, hats, bags, jewelry and so on,
