Guangdong Chao Hongji industrial Limited by Share Ltd (hereinafter referred to as Chao Hongji) was founded in 1996, with a registered capital of 90 million yuan. It is a large joint-stock enterprise integrating jewelry design, production and sales. Its jewelry trademark is the "Chao Hongji" trademark registered in 1997 by the State Administration for Industry and commerce.
Adhering to the concept of "promoting the essence of Oriental culture and promoting the original design of China", Chao Hong insists on developing the national brand with its own original road, perfectly integrating the oriental culture with the international fashion, and always devotes itself to independent innovation, providing consumers with unique design and excellent quality products. In order to carry out the original design concept and get rid of the homogenization competition of domestic jewellery products, the company has been positioned as the core competitiveness of the brand since 2000, and has set up its own design team and set up an independent jewelry design studio. Through continuous integration with international design, it has absorbed top talents from key university professors and senior designers in Hongkong, and has consistently promoted the differentiation of products with original design. In 2007, 5000 independent designs were launched. The design office has become the most competitive and powerful jewelry design room in the domestic jewelry industry.
In order to promote the upgrading of China's jewelry industry, Chao hung Ji and the Chinese gem and Jade Association successfully held the first, second, Fourth "China Jewelry Design Grand Prix", which strongly inspired the original design consciousness of the jewelry industry in China. With the unique oriental cultural connotation of original design products, in April 2006, as the only representative of the domestic jewelry industry, Oscar was invited to participate in the "jewellery world of Basel" - the world jewellery exhibition in Switzerland, Switzerland in April 2006. The Oriental jewelry series of Chao Hong's "Purple hot East" is stunning four in Basel, Switzerland, which has achieved unprecedented success and completely overturned the western world's prejudice that China's jewelry industry will only copy.
At the same time, the company also attaches importance to cooperation with R & D design institutes at home and abroad, and is committed to creating jewelry fashion with oriental cultural connotations and international vision. In April 2007, the company, in collaboration with Academy of Fine Arts, set up the Tsinghua University jewelry laboratory, to jointly explore the essence of Chinese traditional culture. The "Liu Chao hung jewellery laboratory" has become a precedent for the establishment of research institutes in China's jewelry industry and the top academy of Arts. It is a preliminary exploration for developing the integration mode of industry, University and research in jewelry industry, and plays an important role in promoting the development of Chinese jewelry design in depth.
