Brand introduction Brand Overview
"LA B&W" originated in the United Kingdom, registered in China by the "B&W" (Far East) investment institution affiliated Shenzhen black and white Industrial Co., Ltd. and registered its Chinese name "black and white". In May 2001, the first franchised store was built in Shenzhen Diamond Plaza. Up to now, "LA B&W" has set up more than 200 shopping malls and stores in the country. "LA B&W" costumes are created for the independent, confident, open and fashionable urbanites. The pursuit of fashion, individuality, elegance and taste is the eternal goal of "LA B&W".
Its brand: "LA B&W", "black and white", "NOWSEASON", "this season", "Ben.G".
"LA B&W black and white" pays attention to details, emphasizes design concepts, pays attention to the combination of products, attaches importance to the harmonious matching of knitted, woolen products and woven products, and pursues the comfort of wearing.
"LA B&W black and white" women's clothes show you not only products but also a new life style.
Brand positioning Brand Positioning
LAB&W (B&W) brand is located in the international high-end fashion products, targeting the 25-40 year old urban successful women as the target customer group, with the pursuit of fashion and high quality as the brand, and the overall brand design style is diverse and suitable for wide wear. It not only displays the female youthful and fashionable product lines, but also shows the successful women's sexy and noble senior garments.
LAB&W (B&W) is independent, optimistic and independent, pays attention to the appreciation and display of self quality, and pursues exquisite aesthetics for life. As a fashionable brand of this intellectual female, LAB&W releases themselves and embodies noble qualities for them.
LAB&W (B&W) clothing has absorbed the unique brevity of Italy and rigorously integrated the mysterious culture of the East on the basis of keeping the traditional style of British style. Women's clothing has always maintained the perfect image of simplicity and elegance. The color is black and white, and the style is more clear, pure, practical, confident, busy and creative. If you observe carefully, you will find that the two primitive and eternal colors of black and white are more concise and simple in the application of LAB&W (B&W) garments. Each design has strong uniqueness, but the collocation between styles is uniform. This is the unique style of LAB&W (B&W). The appropriateness and accuracy of the tailoring process is another highlight of LAB&W (B&W). According to the characteristics of the crowd, the curves of the youthful women and the well-developed posture of the mature female are cleverly designed, and the special cutting template calculation module of LAB&W (B&W) is independently developed, and the perfect technological support is provided for the design with scientific technology.
Brand advantage Brand Advantages
According to the target market and crowd positioning, nearly 2000 designs are launched to the Chinese market every year. Each fashion is sold in a limited quantity in the same city, and the number of shops in each specialized shop and special counter is only sold.
The products purchased by consumers are not only a fashion, but also a feeling and respect for beauty. The clothing of LAB&W (B&W) highlights the unique temperament and charm of women. Its design is simple and extraordinary. It is suitable for women with fashionable taste. According to the advantages of design and tailoring, the age group of suitable consumers can be increased by 5 years.
LAB&W (B&W) overall fashion product chain covers sweaters, shirts, coats, cloaks, cloaks, skirts and trousers. It has very mature fashion accessories, such as shawls, scarves, scarves, bags, leather shoes, pendants, etc. it can be casual and adorned with fashion.
Every season, LAB&W (B&W) will launch the "Fashion Touch" magazine, which focuses on the current trend and fashion information, and launches the fashion trend of the season. This is a promotional publication for marketing promotion, and a vane for the fashion trend of every season.
A wide range of products, suitable for wide coverage, perfect coverage of the target population fashion demand;
From the fashion capital design concept, proud fashion forefront;
Forward looking fashion design concept, combined with the use of high-quality surface accessories, exquisite cutting process, to ensure that each product is excellent;
Strong backup support, rich store management experience, professional marketing team regular tour training guidance;
Provide mature and perfect computer sales management system (ERP), timely analysis and feedback on product information and sales information;
Regular ordering of goods will be conducted by the Commissioner to assist in the quarterly order of goods.
Professional standards, recruitment, brand publicity, sales skills, fabric knowledge, and commodity management training for each shop member, and conduct assessment, and give reasonable employment advice;
Strong advertising and promotional activities to support, according to the regional, customer focus to promote and cooperate to expand the market;
The marketing aids for fashion professionals are listed on the theme of publicity, window display and magazine promotion.
