Quanzhou Xiqu camel industry and Trade Co., Ltd. is a clothing company, which integrates design, production, sales and service as a whole. It involves many industries, such as import and export, commerce, finance, clothing, hotels and so on. The company adheres to the core values of "success requires wisdom and perseverance", and actively advocates and striving to follow the new management concept of "standardized management, chain operation, brand internationalization and information networking". The brand of "western region camel" has been set up in China. The main products are "western region camel" brand jacket, T-shirt, shirt, sweater, denim, suit, shoe industry, leather goods and sports series, clothing accessories and so on. There are ten major categories, forming a systematic and perfect clothing product system. Some products are also exported to more than 20 countries and regions such as the Middle East, South America, Southeast Asia, Western Europe, Hong Kong, Macao and Taiwan. The style of the product is stylish, simple and comfortable, supplemented by personalized colors. It fully reflects the psychological characteristics of modern city men who are tough, persistent, mature and never give up their individuality. Age is defined as a mature male of 20-45 years old, and the price is fixed in the working class's consumption range.
At the beginning of entrepreneurship, the company established a strategy for striving to create Chinese clothing brand. The company fully implements the quality management (TQM) system, not only through the ISO9001 quality system certification, but also in strict accordance with the relevant provisions of the ISO quality management and certification system to carry out the actual management. At the same time, the company has invested heavily in the CIS enterprise identification system, constantly strengthening and promoting famous brand projects, and creating a brand new brand image. The brand of "western region camel" attracts many consumers with its rich brand culture connotation and visual appeal, and its unique brand personality and charm. The company has implemented franchising business. At present, there are 32 manufacturers attached to the "western region camel" brand, forming a very strong production support force. At the same time, the company has developed more than 1000 stores and shopping malls / counters in 30 provinces and cities nationwide, and the marketing network has spread throughout the country. In order to maintain and promote the brand image of the "western region camel", the company spent tens of millions of yuan each year on various kinds of media such as CCTV, national newspapers and magazines, outdoor road signs and other media to launch and consolidate the domestic market with the strength of "integrated communication".
In the business world, the "western region camel" has always maintained a high-speed and healthy operation mechanism. Looking forward to the future, the company has planned 150 acres of land (100 thousand square meters standard workshop) in Shishi, which is used to build "western region camel" brand industrial park, so that our comprehensive development capability of independent development, production, marketing, planning, marketing and so on will take a whole new step. We look forward to joining the elite from all walks of life and working together for the "western region camel" to become an international brand.
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