Red sleeve company was founded in 1995, and has more than 10 years of history. It is one of the earlier brands of women's clothing in Hangzhou. So far, there are more than 700 franchised stores. The company is a women's clothing company specializing in design, production and sales.
The word "red sleeves" comes from Bai Juyi's poem "red sleeves and silk fabrics." the name of "red sleeve" is the brand name of women's clothing. It shows that we have to constantly develop fashionable women's clothing that is on the same track with the international community, and inherit the traditional culture of Hangzhou. In the light of the new trend of the times, we design "simple, elegant and romantic" fashion for the 25~35 year old contemporary career woman.
The "HopeShow" in the English name of "red sleeve" is a kind of hope and display, symbolizing the bright future of the red sleeve brand.
The design director of the company has been awarded the title of "China top ten designer brand". The red sleeve brand has been appraised as "the ten largest women's clothing brand of Hangzhou city" for three consecutive times in 2001, 2003 and 2005 by the Hangzhou municipal government.
Over the past few years, the company's brand has been constantly innovating, and the company's scale has been expanding. At the same time, the company is also actively introducing talents, through the design and management to continuously strengthen and improve, in the image of its own brand characteristics, so that the product has a deeper level of improvement, in the sales, through the development of the market and accurate market positioning, and constantly strengthen the management of sales terminals, and gradually push the brand to the international market.
