Shenzhen Le Mei Ya Garment Co., Ltd.   

Miyas is a brand for young and fashionable urban women in Shenzhen's Lendl Garments Co. Ltd., which began in 2005 and originated from the fashionable casual women's clothing brand in Western Europe and America. She takes casual and basic as the main role and melts morden elements. Pay more attention to the details of expression and reflect the quality of clothing. As a fashion brand outside the mainstream, miyas designs low-key, aesthetical and unique. She is introverted and implicit, but does not lose the atmosphere. In addition, miyas has another biggest feature: its fashion and flexibility are very strong. Its fabrics are mainly made of natural cotton fabrics, which emphasizes comfort and runs through work to weekend.

Age orientation: 25-35 of urban intellectual young women. College students who pursue self-image are young people who love life and pay close attention to themselves. They are energetic, imaginative, believe in themselves, and show themselves freely. Knowledge women who enter the society love life, enjoy work, pursue fashion but do not follow blindly. They have a unique taste in life.

Market positioning: casual fashion of young concept.

Thematic Costumes: products that embody popular trends and fashion elements.


Basic dress: a commodity with a basic theme and fashion in detail.


Special costumes: representing miyas brand image is different from other similar brands with classic styles.