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SALEWA (Sha Lehua) originated in 1935 in Germany, is the European famous outdoor sports and leisure brands. SA intended for the Saddler (manufacturing saddle), LE intended to Leather (Pi Ji), WA meaning Wares (products).
Birth
July 8, 1935, this is a memorable day. On this day, the world famous outdoor sports brand SALEWA was born. Josef Liebhant— — who was president of the German Association for harness, equestrian enthusiasts to provide quality harness, registered a harness and leather products manufacturing company based on
Development
Company dull transition to 1948, after the war, the economy gradually restored, the U.S. military direction SALEWA ordered a large number of military mats, the company received a lot of money, to the rapid development of the road. In addition to the backpack, SALEWA ski and ski pole is also
Success in the market, and gradually become the company's most important source of income. SALEWA in 1956, after a long period of market research and development opportunities to fully grasp the winter outdoor sports goods market, the introduction of high-quality water skis, named Sperber; designed a new polar bag, mountaineering picks and crampons for the polar expedition; and working with Edelried rope production. The same year, SALEWA successfully obtained by Hermann Huber sponsored organization of the Andes mountain climbing expedition Blanca activities. In 1962, SALEWA successfully developed and produced SALEWA one of the most successful products of light adjustable crampons Crampon. Crampons got rapid development, the production of CRAMPON standard widely used since. In 1970, SALEWA design and production of the highly successful Mont Blanc backpack, SALEWA also launched “ Tubular Carabiners ” (tubular hook) series, and set up a new standard lightweight equipment, this series of success, the SALEWA company in the field of mountaineering equipment to obtain dominant market position. In 1978, SALEWA launched a lightweight tent, the overall expansion of the production of outdoor functional clothing, including and Gore co designed Gore-Tex functional clothing, and the first to enter the Chinese market to buy products. The following year, SALEWA registered a trademark of the eagle as a sign. In 1980, SALEWA Austria company was founded, the company's development in the form of gratifying. In 1994, “ half of the weight, double the intensity of ” become the motto of SALEWA. The use of designers and engineers working on new materials (Ti, Powertex, Duratec, Expeansion, wool, Kevlar air cushion) development and use of new technology, the product weight by more than 50%, but at the same time enhance the strength and durability of their. In 1995, SALEWA quickly into northern Europe, Eastern and southern Europe (Russia, Czech, SALEWA SALEWA, SALEWA SALEWA, SALEWA Norway, Greece, Spain, Slovenia and other SALEWA have been established. The following year, SALEWA and “ Benz&rdquo Mercedes; at the same time, the use of air network system, SALEWA for backpack, Benz Corp used for car seat. In 1997, ATTAC lock (as long as similar products in half the time can be hooked or hook) and Honeycomb helmet (multi absorb impact, 30% of the most lightweight helmet only 250G) caused a revolution of similar products. In 1998, SALEWA was established in the United Kingdom, the same year through the SALEWA web site to carry out the global network marketing management. Immediately, in second years of shocked secular “ Alpinextrem” series launched, and successfully acquired the famous brand of ski supplies “ Silvetta”. In 2002, SALEWA Chinese established today, we in the outdoor shop, can often see the eagle soaring figure. In 2003, SALEWA successfully acquired the world famous ski brand DYNAFIT (the only one in the world to produce a full range of ski equipment company). In 2004, CHINA SALEWA on the basis of the European SALEWA, the successful launch of functional leisure apparel, and participated in the Beijing international clothing and accessories fair.
Mountain climber
Robl&mdash — Matthias; excellent climbers: Matthias thirty years old, but has been active as a mountain guide in the world's major peaks for more than a dozen years. In fact, since the beginning of 1997, Matthias on behalf of DAV (German alpinist) top club around the world, as everyone knows, he is German mountaineer in the most outstanding one, at the same time, he is also a top alpine skiing athletes. Recently, Matthias began coaching DAV youth climbing team. Usually, you can find Matthias and his wife Alexandra, near &mdash, &mdash, such as Matterhorn (Matt), in the traditional areas of the Alps, and his greatest interest in climbing ice falls in winter. Recently, Matthias achieved success is to conquer the central and southern Switzerland, Eiger (Egger Horn), fully demonstrated his outstanding talent in the field of mountaineering. In 2004, Matthias's goal is to climb the altitude of the 8201m Cho oyu (Zhuo Aoyoufeng), SALEWA will work with him.
Extreme climber
Christoph Hainz— — limit the climber: in 1962, Christoph was born in a small village in South Tyrol, he began to climb the mountain from 1980 to 1992, he grew into a full-time mountain guide, by 2001, Christoph &ldquo became a professional mountain climbing team; the ” a member of. In Christoph's career, there are a lot of sparkling people. He has won seven international and national climbing Championships, won 3 Italy climbing championships. “ I'm crazy about the different ways of climbing the mountain, mountain climbing is my biggest hobby. The journey is the goal, I like to go with the flow to achieve the goal, rather than to make a plan for several years. This is also why I always in the vicinity of the Dolomite mountains activities, the difficulty coefficient is not the most important, important is the personal experience. ” — — Christoph.
