Company profile
Guangzhou read for garments Co., Ltd. is a set design, development, production and sales of the apparel company, the company implement the modern enterprise management mode, adhering to realistic and innovative style, abide by the “ the design is the soul, life management is ” concept, adhere to the breakthrough innovation, gradually become the main force in the domestic garment industry. Read for its main brand ” Qiao cranch ” with its unique style quickly occupied the country twenty-nine provinces, municipalities and autonomous regions, the brand chain outlets, forming a complete marketing network pattern, the current trend of smart domestic garment industry direct Qizheng crane involved in e-commerce industry, the majority of consumers in the the perfect quality assurance and service characteristics.
Corporate culture
“ read, read and then ” is the company's concept of corporate culture, the company since its inception, the company for the production of the design to the management of enterprises are adhering to read the attitude again, from the beginning of product design, the design team for reading in adhere to the original on the basis of clothing design all over the world, such as Italy ､ South Korea ､ France, Japan and so on, breakthrough and innovation in the clothing design, absorbing the best in the world; in the selection of clothing accessories, clothing accessories suppliers for reading the top and around the world, every product of the raw materials have to undergo a rigorous selection, strictly control product quality, in strict accordance with the national standards; the company implements the modern enterprise management mode, to keep pace with the times, breaking the traditional mode of business operation, involved in e-commerce, in the field of electronic commerce has made significant Breach。
Enterprise purpose: spread love, spread beautiful!
Corporate vision: to spread love to every corner of the world.
Corporate mission: to create social wealth, to nurture future success.
Enterprise spirit: tough to constant integrity, zhiyuan.
Enterprise values: for the enterprise to seek development, create value for the customer, for the staff to achieve the future, to contribute to the wealth of society. Talent: Sage's habitat, for your employees.
Business philosophy: the river is full of water.
Brand goal: to create the most dynamic and competitive clothing brand in the mass market.
Enterprise philosophy: team strength, excellent service.
Corporate positioning: leading fashion, becoming the world's top apparel brands group.
Corporate mission: to create social wealth, to nurture future success.
Enterprise policy: value maximization policy — — create the biggest for the staff; create the biggest consumption value for the customer; create the biggest living value for the enterprise.
