2008 Beijing Olympic Games, 2010 Shanghai World Expo, 2010 Guangzhou Asian Games, 2011 Xi'an Expo. At such a time of "China," CHINA56 is the first Chinese "Oriental auspicious silver art" brand to inherit the essence of the auspicious culture of the 56 Chinese nationalities. It is accompanied by the instant movement of the 56 ethnic groups' children dressed in gorgeous costumes at the opening ceremony of the 2008 Olympic Games. Because CHINA56 always believed that only the national is the world.
CHINA 56 combines the Oriental fashion and international aesthetics, with exquisite handcraft, superior material and Seiko meticulous work to create the classic Oriental auspicious silver. Let every product become a piece of art worthy of collection.
brand positioning
CHINA56 Oriental auspicious color silver art is the wisdom of the 56 auspicious cultures of the Chinese nation. It has the most exquisite color silver craft from China. The essence of the auspicious culture from 56 ethnic groups in China comes from the most fashionable color silver art design in China. CHINA56, as a master of color silver, a master of art, and a master of life, also makes CHINA56 brand impossible through continuous innovation and excellence. The unique nature of the analogy continues to convey Oriental beauty to the world.
CHINA56 has a team of top original designers from China. Through the creative approach, the inspiration and sparks from Oriental life are integrated into every product design, and endowed with its profound auspicious cultural connotation, so that the wearer can always feel the joy and good luck of the Oriental high quality cultural life.
Products: silver, Shang Yin and DIY color silver.
Target consumer group
They are: "new urban fashion culture elite".
They walk at the forefront of fashion, dare to be different and be willing to show their individuality.
They are eager to spread the difference of "Oriental fashion" to the world.
They are eager to display the national culture to the world, and the Oriental beauty is more willing to accept the culture with national customs.
They also want to interpret Oriental fashion in a different way, and even more eager to realize their dream of life.
Target consumers: 20 to 50 years old, middle and high income women;
Core consumer groups: middle and high income women aged 25 to 35;
