Beijing Shu man De Yi Clothing Co., Ltd. was founded in 2008. It is a underwear Brand Company specializing in research and design, production and distribution, chain operation and after-sales service of functional underwear. In 2009, the company imported first-class production equipment and testing instruments from abroad, and co operated with many senior underwear designers to independently develop "functional adjustment underwear".
The company's registered brand, Leitelinna, has entered the field of "functional underwear" in 2009. Its products are based on the scientific theories of human body science and fat science, combined with exquisite production technology and high-quality fabrics, and won the praise of customers with the perfect end customer service experience mode.
The company is committed to professional development, establishing professional norms, efficient collaboration, actively and steadily, and coordinating the four major management systems, thoroughly implementing the supervision and management mechanism, and promoting the after-sale experience mode of stores. After five years of precipitation, a large number of specialized talents have been condensed, and excellent brand marketing and operation management teams have been set up to become the most professional representatives in mainland China. One of the "functional underwear" production and operation enterprises.
The development of the brand of rtin Lina
In 2008, the founder worked with many senior underwear designers at home and abroad to work on the research and development of "functional underwear" and officially register the trademark of "Lei Lina".
In 2009, Ms. Dai Ruixia founded the "Lei linina" functional underwear experience shop. In May, the first "Lei Terina" anzhen shop opened, and in October of the same year, "La linina" Shuangjing store and Cui Wei shop opened one after another.
In 2010, the lingerina underwear experience store successfully operated 1st anniversary, and the store was unanimously affirmed by the surrounding stable customers. The store members grew in a straight line. Ms. Dai Ruixia confidently decided to continue to expand her career. In December of the same year, "lelina" reached 6 stores in Beijing.
In 2011, "lelina" joined the public welfare organization with the purpose of caring for women and breast health, pink ribbon. In May, "lelina" underwear was named "the most potential market brand" and "the most popular consumer brand" by the Chinese underwear Committee.
In 2012, "lingerina" underwear advertising video, activity video, brand name ("CCTV promotion brand") and so on in CCTV 3 sets, 7 sets, music channel and Guangdong, Jiangxi, Guangxi, Zhejiang, Shaanxi, Tibet and many other local satellite TV appearances, "lingerina" underwear brand image, brand value continues to upgrade.
In 2013, Beijing's "Rina Lina" has reached 11 branches. In order to expand the service of "La linina" for Chinese women, the "national brand external Franchise Program" was officially launched.
By the end of 2013, after the initial implementation of the external franchising scheme, Beijing's "rendlina" experience shop has reached nearly 20 branches.
Based on the present situation, "Trina" always adheres to the tenet of "creating female S curve" and shoulders the mission of "creating a new generation of healthy underwear for women". It constantly innovating and transcending, providing many underwear products with comfortable, healthy, fashionable and high-end products for China.
Looking forward to the future, "Trina" will continue to advocate the concept of "care for women and pay attention to health", constantly developing new products, and bringing more high-quality underwear with more high-end quality for global women, so that many women who wear "Trina" underwear will interpret "fashion health" vividly.
