ELASU (Ya Shu) brand introduction
French ELASU (Ya Shu) senior Women's wear It comes from Baroque style. Taking the demand of 30-45 year old high-end female as the design orientation, taking French romantic luxury as the original point, integrating the Chinese low-key and graceful classical style, blending the European and American design concepts and fashion trends, it perfectly interprets the Oriental City Women's fashionable elegance, maturity, intellectuality and taste self-confidence, and deducts the elegant and low-key luxury fashion in the field of women's wear.
ELASU (Ya Shu) senior dress is like a fresh lily, which has a faint fragrance. The outline design of the silk show, the exquisite details, the classic black, white, gray and other colors, the use of special imported fabrics, just like beautiful and dream life labels, is an inability to be smart and "picky." In the world of ELASU (Ya Shu) senior women's dress, what we see is the combination of quality and fashion of ELASU.
ELASU (Ya Shu) senior dress has been adhering to the elegant, fashionable and perfect quality of the modern urban style, the inner and gentle design of expression of persistent personality; elegant and noble atmosphere has been recognized by women at home and abroad.
Concise, natural and refreshing style, exquisite fabric, humanized design and unparalleled practicality make ELASU (Ya Shu) senior women's wear become the representative brand of Baroque "low-key luxury style" in France.
Market positioning: positioning in the international fashion camp first tier, high-end brand series. There is a considerable core deposition, image atmosphere, design sense.
Consumer positioning: age: 30 - 45 years old. A white-collar executive who is sensitive to fashion, has certain economic strength and cultural attainments, and understands beauty. Independent, yet feminine, elegant, gentle, virtuous and intelligent lady.
Style positioning; ELASU (Ya Shu) female dignified, generous, elegant, like classic, not vulgar.
Price positioning: ELASU (Ya Shu) women's clothing price positioning between 1000-3000, 3000-6000, 8000-20000 yuan.
Clothing base: ELASU (Ya Shu) senior women's clothing has 15000 square meters of modern garment factory, has Germany's most advanced automatic computer integrated control hanging pipeline system, and Hongkong professional test control, manufacturing and craft all reach the international top level standards.
Publicity strategy: take the brand building as the core, adhere to the cooperative alliance, develop the system and share the resources, establish a close cooperation and efficient operation of the national apparel operation and management network; enhance the corporate image with brand culture; improve the attraction of the brand with high quality service; drive the economic growth with the characteristic marketing; regard the brand image building as the core of the ELASU (Ya Shu) brand.
