A brief introduction to Asia
The concept of cowboy originated from rich cowboy legend Spain, based on classical medieval Europe, with fashion, personality and avant-garde as the design concept. It shows the innovative spirit of medieval Europeans who are not afraid to change, open and bright, and march forward bravely.
Ya Shi brand belongs to Hongkong Asia Jeans Garment Industrial Co., Ltd., the company always adhere to the "product differentiation, market globalization, benefit sharing, people-oriented, endless pursuit" business philosophy, and "only good reputation, good market" marketing concept. Relying on its strong design, research and development strength, combined with the changing fashion trend, it creates the image of fashion and avant-garde for urban men. In product research and development, Asia always adheres to the originality of the design, with unique style, fine technology, international fashion and high-end fabrics, which reflects the fashion of the Asian cowboy instead of publicity.
In order to better promote the Asian denim brand, the Wenzhou Yi Disi Garments Co., Ltd. was established in Wenzhou, which is known as the famous city of mountains and rivers. It is responsible for the operation of the Asian brand in the mainland area. After several years of operation and efforts, Yi Disi dress has set up a professional marketing and logistics management team. Its sales outlets are located in the vast areas of Zhejiang, Fujian, Jiangsu, Hunan, Hubei, Anhui, Shaanxi, Beijing, Beijing and so on, and have more than 200 brand stores and special counters. At present, the company is ready to go to the whole country with a brand new look.
Asian culture
vision Tree hundred years Asian officials Build a respected brand
Core values of enterprises Sincerity innovate Humanism Harmonious win-win
management idea Product differentiation Market globalization Benefit sharing people oriented Endless pursuit
Enterprise purpose Create value for customers Create opportunities for employees Create benefits for enterprises Create wealth for society
Marketing concept Only good word of mouth. Good market.
Short term development goals of enterprises Strengthen the cowboy business Strive to expand market share Win win win for enterprises and customers
Long term development goals of enterprises Make progress while maintaining stability Creating the first Chinese Cowboy brand
Asian position
Market positioning: Tailored leisure, avant-garde, fashionable and comfortable products for the urban fashion group (including jeans, casual pants, casual shoes, belts and other accessories).
Consumer orientation: Have 18-45 Year old mentality, accepting fashion cowboy culture, loving life, leading fashion, imaginative, courageous self challenge, advocating taste of life in the middle and high class.
Price positioning: Unique style, first-class taste, first-class cost-effective.
Asia advantage
Quality advantages: The classic brand originated from Spain leads the fashion trend with unique technology and outstanding quality.
Competitive advantage: Products with high cost performance, and a steady stream of new product support. 。
Marketing strategy advantages: Brand operation is highly unified and unified. VI , CI Identification system; unified quality and style; unified retail price; unified marketing management and business philosophy guidance; unified logistics allocation; unified sales and service standards.
Joining Asia
Affiliate process
The affiliate procedure of Asian brand is:
One The customer will conduct preliminary consultation, and make a comprehensive understanding of the Asian brand through telephone, Internet and Asian stores.
Two Customers provide basic information on their own and local market, including customer experience in business, city and business circle analysis, consumption level, dress habit, intention shop area analysis, local brand operation and so on.
Three After the company evaluates the customer and determines the intention of cooperation, the customer looks for the suitable store locally.
Four There are suitable shops to arrange customers to visit the company and discuss the details of the franchise.
Five The company arranges to investigate and evaluate and make investment analysis report.
Six After the inspection, the customer signed the lease and completed the relevant license.
Seven The client pays the expenses, and the company signs the agency agreement with the customer.
Eight The two sides are planning for the opening of the store.
Company support
Pre opening stage: to reduce the investment risk of agents, the company will do the following work with agents.
One And professional market assessment.
Two Guide shop location.
Three Reasonable investment analysis.
Four Scientific shop development plan.
Five Systematic operation training.
During the opening process, to ensure the successful entry of the brand, the company will do the following work with the agent:
One The overall planning of needle opening business.
Two And provide professional store image design.
Three Goods preparation guidance and professional display.
Four The basic training of agents and guide buyers.
Five Successful marketing planning.
Six And provide powerful sales management. POS Systems software.
During the business process, to enhance the profitability of the store, the company will do the following work with the agent:
One According to the actual situation of the store, we provide the agents with new sources and sales information.
Two Make necessary commodity allocation to ensure reasonable inventory.
Three To provide management consulting and training with headquarters as a template.
Four According to different sales schedule, we should plan promotional activities together.
Join terms
Market conditions
Exclusive store
◎ It must be concentrated in the local commercial brand monopoly street, the independent Street shop, the middle and high class leisure, especially the Cowboy brand (similar to the Asian style).
◎ Shop area Fifty About a square meter (especially a good place to relax).
◎ Width of facade Five Above meter, signboard height. Two No column is ideal for indoor rice or above.
◎ Shop floor height Three Above the meter, no messy top pipe is ideal.
◎ There is no obstacle in front of the shop, there is a certain width of sidewalk, signboard. Fifty It is clearly visible outside the meter.
◎ Electricity meets company standards.
◎ Specific store selection must be approved by the head office.
Shopping mall counter
◎ It must be well known in the local area and is located in the busy commercial section. The shopping mall is positioned to be young and fashionable and well managed.
◎ Counter area Forty Square meters or more; category close to jeans or fashion casual brand (style, price similar to Asia), the price is located in the transition area between the above brands, regional integrity and visual effect.
◎ The location of the counter is close to the upper elevator or the main channel, and there is a larger passenger flow.
◎ The specific location of the counters must be approved by the head office in writing.
Financial conditions
In order to operate the jeans brand successfully, agents should have sufficient operating capital.
Image requirements
The Asian brand is complete. VI ( Visual Identity Visual recognition system, SI (Space Identity) Space identification system, agents strictly follow the brand. VI , SI Standardize brand operation.
Requirements of franchisees
One Franchisees have garment management experience, personnel management experience, brand operation ability and store terminal operation and management ability.
Two It has strong brand awareness and brand development capability.
Three It has a certain financial strength to ensure the normal operation of the storefront.
Four It can provide shops that are suitable for standard.
Five It is very familiar with the intention market and has good connections.
Contact us
Hongkong Ya Shi denim garment Industrial Co., Ltd.
Mainland marketing center: Wenzhou Yi dice Fashion Co., Ltd.
Address: China . Jiao Feng North Road, Ouhai Economic Development Zone, Wenzhou, Zhejiang Twenty-one Building five
National wealth hotline: 400-680-6687
Business mobile phone: Fifteen billion eight hundred and fifty-seven million seven hundred and forty-four thousand two hundred and ninety-two
