As the top leisure brand of Shanghai Pei Meng Industrial Co., Ltd., the card consumer man wears the target consumer group at the age of 28-45 years old, a passionate, enterprising and tasteful urban white-collar worker, a high office worker, a literary and art instructor, and a successful businessman. They have their own unique views on clothing, and have a strong tolerance for style and style. They are keen to show their taste through their dress and feel their outstanding dress effect. The products include two series of popular leisure fashion and exquisite white-collar fashion: jackets, windbreaker, cotton clothes, down garments, Nick's overcome, fur coats, sweaters, shirts, T-Shirts, Western-style clothes, trousers, jeans, neckties, bags and other products.
"Shanghai style art leisure" is the cultural cornerstone of Carlo. To some extent, the core value of Shanghai culture is synonymous with fashionable and Western style. For more than a century, it has been keeping pace with the most advanced culture of the times. International thinking, vision and habits have penetrated into the cultural body. On the other hand, exquisite aesthetics and attention to detail make a unique style of Shanghai style. Based on many years of experienced designers, the collection of popular information, unique inspirational ideas and the trend of the market has designed a fashionable fashion menswear that combines classic with fashion, elegance and elegance. Besides adhering to the most essential charm of Shanghai culture, the concise and fashionable handling techniques reveal the high taste of mature men, combine the experience of dynamic, dynamic, imaginative and healthy, fashionable and internationalized metropolis with the sense of humanity and leisure of Shanghai families and Jiangnan rivers and towns, adjust the proportion of product structure rationally, apply the international popular elements, and combine the brand personality of urban occupation and art culture to embody the new style and the new way of contemporary work, culture, life and leisure.
In 2010, the company will achieve a comprehensive upgrading of the brand, enhance brand awareness and expand the brand's market awareness. In addition to the careful consideration of the brand strategy and the refinement of the brand culture, the VI image, terminal vision, advertising image and brand communication demand to emphasize the fashion and taste of the brand and enhance the popularity and loyalty of the target consumer groups. Only by this brand can consumers feel deeply about the unique brand culture and brand charisma of the company.
The company has also formulated a series of complete market operation guarantee system, mobilizing all the advantageous resources, using excellent management team and complete operation system to ensure that every franchisee can get a generous return on their business, including brand operation regional protection, shop face image design, sales "display skills" training, sales incentives, information sharing, unified advertising promotion and other all-round support, so as to promote sales promotion.
In terms of brand promotion, the card is based on the new marketing strategy of the characteristics, innovating the operation of the brand marketing system of men's clothing, and perfecting it with the mode of virtual operation. Through the promotion methods of new products listed on the quarterly basis, we carefully develop creative gifts, and carefully understand the real psychological demands of consumers, and strive to convey the brand led urban art and leisure lifestyle to every consumer.
In its unique way of operation, the company has entered the market with the market route of "high quality products and civilian prices", providing customers with fashionable products of popular prices, feeling and passing on the spirit of modern and fashionable corporate culture represented by Cai de Pei Meng. The new experience of romantic and romantic style has led to an elegant style of gentlemanly leisure in Shanghai style, and will also become the leader of the world fashion trend.
