Founded in late 1997, the group is headquartered in Lishui, Zhejiang, and has set up a group management center in Shanghai. The group has more than 3000 employees, and owns Zhejiang Eral down products Co., Ltd., Zhejiang Eral Clothing Co., Ltd., Shanghai Eral clothing Limited company, Shanghai Eral clothing Sales Co., Ltd., Shanghai Eral household textiles Co., Ltd., Anhui (Anhui) Clothing Co., Ltd. 6 subsidiaries. The company is located in Shanghai.
The group has two modern industrial parks in Lishui, Zhejiang and Pinghu, with a total construction area of 75000 square meters. The Lu'an Eral Industrial Park, which invested 450 million yuan, is being built, covering an area of about 287000 square meters. It will build 4000 people's production scale and become a large-scale production and logistics center that integrates management environment, human environment and natural environment.
After 12 years of development, Eral has diversified development in Down garments, women's wear and home textiles. In April 2009, the "Eral" trademark was identified by the State Administration for Industry and commerce as "China's well-known trademark".
Eral group is leading the fashion design trend of down garments. With outstanding design advantages and brand comprehensive strength, Eral down garment has become the main market in North China, Central Plains, Northeast China and Zhejiang. It has 2500 sales channels in 31 provinces, autonomous regions and municipalities directly under the central government, and 17 offices in Shenyang, Beijing, Ji'nan, Hefei, Wuhan and Chengdu.
"Branding, specialization, standardization and collectivization" is the development path of Eral group. Adhering to the spirit of "excellence and perfection", Eral advocates the brand idea of "the life of famous brand lies in quality and culture". "Honesty, trust, profit", and the implementation of famous brand strategy, we should further improve our internal strength and strive to turn Eral into an internationally famous clothing brand.
