Zhongshan Tai Hai Fashion Co., Ltd.   

Brand style

Noble elegance classic atmosphere

Cabana's women's clothing brand: Remolding elegance and classics, and returning to traditional aesthetics. Retro elegance has become a precious asset. The past beauty is a fulcrum, so that we can find a balance in our hearts and face all kinds of possibilities in the future with a calm and peaceful aptitude.

Cabana has a large age span and wide adaptability. It can not only fully display the grace and charm of women, but also retain the footsteps of time.

Brand age positioning

Cabana women are beautiful, elegant, intelligent, full of unique charm and fashion vitality, advocating life and wisdom with equal emphasis on spirit and material, and pursuing the perfect balance between life philosophy and life rhythm. They are confident, optimistic, dare to challenge themselves, and work hard for their dream career.

Age positioning: 25-45 years (core 28-36 years)

market positioning

Consumer groups: professional white-collar, civil servants, fashion people, etc.

Life style
:
Pursue exquisite, romantic and taste life, strive for perfection in detail, pursue unique and perfect.
Simple, luxurious and not complicated. The white-collar workers living in the city are noble, elegant, intelligent.
Self confidence, introverted and multiple characters show different temperament and charm in different occasions.
The new era of women.

product positioning

The price is 258 yuan ~1988 yuan, the core price is 588 yuan to 1588 yuan.

Type ratio

Fashionable fashion 50% classic 30% basic (matching) 10%
Personality image 10%