Introduction
Seoul Laixi (LICE) children's wear is an enterprise that designs, manufactures, and markets children's leisure products. In the process of domestic development, the company continues to pursue the brand development strategy, is committed to the cultural construction of comfortable and leisure boutique children's clothing, and pays attention to the continuous improvement of product quality. According to the domestic infant's consumption habits and rich market operation and customer service experience, it provides professional and intimate clothing for Chinese children aged 1 to 7. At the same time, the company will "make the beautiful Chinese baby proud world" as a long-term strategic goal. The company adheres to the concept of mutual benefit and win-win business. In the course of its operation, it endeavours to help customers manage business in the leisure lifestyle and leisurely mood. Thus manifests the happy life, the happy work, the happy money making joyful life experience process. The main business of the company is Lice, a 1-7 year old baby outfit and baby safety products. The development goal of the company is to take Lice brand children's clothing as the main body and combine with the market development of mainland China and the needs of customers, and strive to create leisure shops for children's clothing products with Asian cultural characteristics. The company has a large and mature product research and design center in Seoul, South Korea, a manufacturing plant and a modern plate making workshop, a professional marketing and dedicated service team, and a team of enterprises: all employees must have relevant experience; they have good communication and coordination skills; they have good professional knowledge; and have a famous baby brand with more than three years of practical experience, a strong sense of team spirit, a passion for the development of children's business, and a clothing industry elite with brand share. All the heads of all the operations centers are all senior executives sent by the company headquarters.
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