Guangzhou Jiali leather products Co., Ltd.   

Guangzhou Jiali leather products Co., Ltd. was founded in 1992. It is a joint venture specializing in R & D, production, sales and brand operation. The company's own brand, the "Shangri-La (SINGRELA)" leather products produced by Shangri-La group (Hongkong) International Co., Ltd., with deep cultural connotation, innovative design, fashionable taste and good service, won the high praise from the franchisees and consumers at all levels.

Since its inception, the company has always adhered to the business philosophy of "integrity based, innovative and far reaching", implementing the strategic principle of "quality for survival and managing benefits", adhering to the management concept of "pragmatism, innovation, quality and efficiency". After years of development, the production base has reached 1 million square meters, with 6 production lines and fixed assets exceeding three thousand yuan. The sales network has covered all parts of the world, and has formed a unique and superior quality management and after-sales service system.

In line with the "people-oriented" concept of employment, Jiali absorbs many elite inside and outside the industry, so that the operation of enterprises step into the norm gradually, laying a good foundation for the sustainable development of enterprises. The company has more than 500 in-service employees, including nearly 100 employees with bachelor's degree or above, and has attracted more than 100 masters and postgraduates.

In the future development, Jiali will continue to forge ahead and keep pace with the times. With the view of "good faith cooperation and win-win cooperation", with the development view of "basing ourselves on reality, facing the world and looking forward to the future", we will strive to build a brand and internationalized excellent company with the aim of "customer satisfaction", with high quality products, excellent prices and the most sincere service, striving to create brand names, with systematic marketing channel strategy, unique brand overall image and all-round brand promotion measures.