IgG originated in Germany in 1916, the first retail store in the name of "ETAM" in that year. By 1928, the chain store network was developed into Paris, and based on this, it has gradually become a famous chain store in France and even in Europe.
ETAM group has two brands: ETAM and 1.2.3. Each brand includes garments and garments. Underwear The two series. With its fashionable style and moderate price, ETAM becomes the most familiar and cordial brand of young French ladies. The underwear of ETAM is the first and largest popular women's underwear chain in France. 1.2.3, with its elegant taste and exquisite design, has been the favorite of successful career women.
At the end of 1994, the French ETAM group set up a branch enterprise in China, namely Shanghai angige Garments Co., Ltd., and opened its first exclusive store in Shanghai in January 1995. In the past five years, the company has absorbed the successful experience of French ETAM and effectively combined with the characteristics of the Chinese market. In particular, the sales outlets have been changed from exclusive stores to special counters in famous shopping malls, so that ETAM Agnes will soon become a well-known brand in the country. In 1998, ETAM's leisure series WeekEnd came out, emphasizing more. clothing In the leisure time, the wearability and comfort are better able to conform to the fashion trend of the world. Each season's ETAM and WeekEnd have sent countless surprises to the loyal consumers. The design department in Shanghai, using French popular intelligence, launched a series of costumes with different stories under the careful planning of senior designers. Generally, there are five groups of stories in each season. The best way to display each story is on the same wall panel, which is also a unique way of showing the difference between the costumes and other brands.
