FAIRWHALE Creative Urbanwear (Mark Ed Faye creative urban women's wear), with creativity and comfort as the concept, gives the brand unique taste, is designed for the pursuit of self character 20~30 years old young woman design.
Brand style takes the New Romanticism as the main line, combining pragmatism with quality. Mashup & amp; fusion of different styles highlights modern modern fashion.
A popular brand with POP as its keynote. However, the public does not represent the parrot. The brand is feminine and has neutral elements, creating a new image of independent self. At the same time, we should pay attention to classics and details, and not stick to the current situation and seek breakthroughs in ourselves.
FAIRWHALE combines French and Korean fashion elements, both exotic in Europe and practical in Asia. From a unique perspective, fashion information, attention to detail, respect for quality.
Brand core value: creativity, urbanization, new women, and simplicity.
Customer orientation: 20~30 year old female, can be a certain consumption ability of students, also can be full of fashion sense of small white collar, and rich young dynamic fashion spicy mom!
Design DNA: unique, popular, colorful, creative!