Shanghai Miao Trading Co. Ltd   

Seedlings can predecessor international development Limited by Share Ltd was founded in 1973, the predecessor of the company processing the production of children's clothing mainly, have given at the time of the Asian market mostly foreign brands and low price, low quality of wholesale children's wear, and do not have their own children's wear brand, founder Qiu Dan (gold) Sir with rich production experience and the design of children's wear keen and love, embrace the brand enthusiasm, so BEST KIDS was born. "Smart kids, do their own choice" is a Limited by Share Ltd founded seedlings can international development brand purpose, emphasis should cultivate the ability of independent thinking of the children from an early age, even in the dressing taste also has own position and the idea. 1985 in Taiwan set up the first counter. In 1993, the founder of Mr. Qiu Dandeng first visits Chinese Shanghai market, it found that the Chinese childen's garments market brand awareness is weak, there is no so-called brand children's clothing, and good China after the reform and opening up the development of the market economy, and find the good time to cut into the market, the following year decided to enter the China market, the establishment of Shanghai Rui Xing Industrial Co. Ltd., the autumn and winter of 1996 in Shanghai East building set up all Chinese first department store counters. Because of local taxation preferential policy reason for change, has set up Shanghai Asian dream trade limited company, Shanghai Miao Trading Co. Ltd. Development so far, in Shanghai, Beijing, Shenzhen, Nanjing, Xi'an, Wuhan, Changsha, Chongqing, Chengdu, Xiamen, Zhengzhou, Shenyang, Dalian, Harbin, Urumqi … … 35 the first provincial capital city with a sales channel, all China altogether has 125 sales outlets, the number of company employees about 600 people.
BEST KIDS was founded in 1984, is given when the Asian children's wear market, mostly foreign brand, does not belong to own designer brand, the company founder Qiu Dan (gold) Sir, to support local designers, the training of local excellent designer, embrace the brand enthusiasm, and led to the creation of BEST KIDS. Unlike on the market at that time full of cartoon children's clothing brand, BEST KIDS insists on high texture appeal advocates and fashion, the market position on the "popular, fashion" 25— 35 years old young mother group; the beginning of the establishment, with personalized black-and-white series of tone, with creative design concept, advocating the unique dressing of philosophy, in the children's clothing market trend! Continues today, BEST KIDS has added a new element, think that children should have the right to choose their own style and thinking ability, to choose their own clothes to wear what, in the current child independence is more and more high, self consciousness is more and more intense, and the BEST KIDS brand purpose coincide with the emerging white-collar the family is the main consumer class. Brand positioning in the high-end brand, one or two tier cities in emerging young white-collar families as the main target market, to the level of a city high-end department stores or stores as the main sales channels.
BEST KIDS mainly in the production of 3-16 years old children's clothing mainly, BK-baby was affiliated with a small series in BEST's KIDS, in the production of 0 - to 4 year old children clothes, put on the market, because of the design, the childlike rich color change, comfortable and soft material, widely praised by consumers. By parents love, in 2000 BK-baby BEST KIDS cards become independent.
Brand positioning in the high-end brand, one or two tier cities in emerging young white-collar families as the main target market, to the level of a city high-end department stores or stores as the main sales channels.