Introduction
Kang Ta (Fujian) Sports Goods Co., Ltd. is located in known as "China shoes" of the Fujian province Jinjiang city Chendai Town, is a production and marketing all kinds of men and women's sports, leisure shoes, sports accessories professional sporting goods manufacturers. The company covers an area of 40000 square meters, more than 3000 employees, a large production line of modernization of 5, an annual output of various types of shoes, clothing series about 6000000 double (set).
Relying on the southeast coast be richly endowed by nature geographical environment and information technology, Kang riding with the establishment of the company has established business development strategy of "high position, a high starting point". After more than ten years of hard work, the company has introduced a comprehensive management system certification CIS enterprise recognition system and ISO quality, establish and improve the modern enterprise management system. With the two phase of the company's Industrial Park completed and put into production, a reasonable planning, management norms, complete functions, spacious clean modern industrial park, become a "landmark shoe", has laid a good foundation for the enterprise internal comprehensive enterprise culture construction.
Since the company since 2002 formally entered the road of the brand, the endorsement of engineering, image communication engineering, terminal construction project invested heavily in the image, and achieved good market effect. From the movie star Li Yapeng to the popular star Jaycee Chan, Kang tap brand focuses on the theme of "hero", carried out to lead the industry most of the regional project started, the establishment of a large number of station in the market steady, known regional market, in order to comprehensively enhance the Kang tap brand creating condition. At present the company established in the country more than 30 marketing company, initially established a healthy market development network.
In recent years, Kang tap brand has won the "Chinese famous brand", "Chinese famous trademark", "national inspection free product", "National Bureau of quality and technical supervision of qualified products", "national quality inspection administration. Continuous quality qualified and assured brand backbone enterprise", "China's well-known best-selling brand", "China's top ten influential the brand" and the honorary title, the competitiveness of enterprises in the market continuously improve, brand awareness, reputation and sales performance rising, showing a good development trend. < /
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