Founded in the 1848, the Chinese national brand "Lao Fengxiang" has a long history and profound cultural background. In the course of more than 160 years of development, it persists in inheriting and innovating, constantly breaks through in the aspects of brand building, development scale and industrial structure. "Lao Fengxiang" integrates industry, trade and industry, integrates production, supply and marketing, and has developed into the "most valuable brand" and leading enterprise of China's jewelry industry.
Lao Fengxiang has long adhered to the brand development strategy and brand marketing strategy, guided by brand, expanded the national market and improved the layout of marketing network. The leaping development strategy of enterprises has achieved remarkable results. The total sales volume of the whole country has risen from 710 million yuan in 2001 to 24 billion 997 million yuan in 2012, and there are nearly 1000 and more than 2300 outlets in the Chain Silver Tower across the country, with a market coverage of more than 90% and leading position in the industry. On this basis, Lao Fengxiang has accelerated the pace of overseas expansion. In 2012, we opened the first foreign franchised store in Sydney, Australia, and began to expand to Hong Kong, Macao and the European and American markets. In marketing strategy, adhere to the idea of "innovation driven transformation and development", adhere to the guideline of "creative design, cultural creation value, technology leading trend, brand marketing to obtain market", carry out product innovation and marketing innovation, develop high-end products, open VIP and other new marketing channels, and try new mode of non store marketing. In terms of product development, we should start with the extension of high-end fashion products and keep pace with international standards.
The innovation of Lao Fengxiang's characteristic service items and service methods is well known in the eyes of consumers and leads in the industry.
One hundred years old stores, 100 enterprises and twenty billion sales -- Lao Fengxiang has become the "three hundred" benchmarking enterprise of Chinese national jewelry industry.
