Company profile:
In 2003, obedient tiger (Hongkong) Garments Co., Ltd. authorized its brand "Xiao Hu Nike" to be made and sold in Shenzhen, China, and served in children aged 3 to 16.
Since the introduction of "tiger tiger" by the Shenzhen tiger tiger Clothing Co., Ltd., it has taken the design as the soul, actively implemented the brand strategy, guided by the market, maintained a sustained, rapid and healthy development momentum, and formed excellent brand culture and camp concept in a short time, and created extraordinary achievements.
Three stream enterprises sell products, second class enterprises sell culture, and first-class enterprises sell brands. "Tiger tiger Nike" has decided to take the road of brand development at the beginning of the market. At the very beginning, the company launched a comprehensive CI image plan to design fashion, fabric quality, exquisite workmanship and rigorous, perfect and efficient marketing structure and service system, so that "little tiger Nike" has been well received in the market.
In terms of design, the company's philosophy is to "return the child to a confident childhood", and create the extraordinary quality of "believe in yourself, wear yourself out and wear self-confidence", which reflects the nature of children's health, sunshine and nature. In the pursuit of maximum profit, merchants at the same time, "tiger tiger" at a reasonable price, with children's physical and mental health as the criterion, in fabric and accessories, strict demand, fashion oriented, the introduction of multi style, multi series style, forming new, difficult, special brand characteristics.
"Tiger tiger Nike" continues to use the most efficient franchise mode in the business sector at present. In order to better serve, it can support the successful operation of franchised stores, reduce intermediate circulation links and reduce operating costs, so as to ensure maximizing the benefits of "little tiger Nicholas" operators. "Tiger tiger Niko" insists on the strategy of long-term support and joint development, not counting the gains and losses of the moment, especially the small and medium-sized customers. Xiao Hu Nike, in line with the principle of opening a store and surviving a shop, provides partners with comprehensive, systematic and standardized human support, covers many aspects such as selling technical skills and inventory handling. With rapid market response, it can work together with partners to make "little tiger Nicole" become a favorite brand in every city.
The service aim of "tiger tiger" is "to show the real self, to serve honestly, and to maintain with credit". The identity of "Xiao Nike" brand consumption value and resonance in life attitude gradually form the core of brand value. Only if the franchisee can get profits, let the consumers get benefits and enjoy, can the brand develop continuously, so "tiger tiger" can create the service marketing concept, because service is an invisible and potential commodity, and the product is only a carrier of service, and only service is the pass of the product.
Two, corporate culture:
Where the sky is round
Under one roof
For the same goal
Sincere and harmonious
Love a little tiger Nicole.
Create a big picture together
Only the sea can be full of the mind of the hundred rivers without any small streams, dirty and clean. Because of this, there are billows of the Yangtze River, turbid and muddy the Yellow River, a trickle of streams. They are rushing to the forefront and rushing to make a magnificent spectacle.
Once a large family is remitted into the sea, each molecule will be tightly integrated and form a cohesive whole. As the order of the sea persists and persistently moves towards the same goal, even if it is broken up, it will not be abandoned. As a result, the magic of the sea is withering away.
To burst out into the sea, we must rely on a kind of spirit, concentric work, and fate, and be equal to each other, not only large and small, but also many unimaginable in our hands.
Three, corporate image:
The symbol of the image, the concise, exaggerated, abstract tiger is vivid and striking.
In the world of "tiger tiger", we emphasize the concept of "confident childhood and boundless vitality".
"Little tiger Nicole" fashion designer, with meticulous design and exquisite workmanship, embodies the care of children's physical and mental health.
This is the "tiger tiger" in running, which embodies the spirit of sunshine, sports and health. "Tiger tiger" means "tiger" you can.
