JEANSWEST International (Hongkong) Limited   

In 1972, JEANSWEST (JEANSWEST) opened a clothing chain store in Australia, specializing in the sale of casual wear.

In 1990, Hongkong Asahi Group Co operated with local importers to acquire the "JEANSWEST" of the Australian clothing retail brand. After continuous efforts, the distribution area extended to New Zealand. Up to now, there are more than 200 branches in Australia and New Zealand, and become the second largest clothing brands in the region.

In 1993, JEANSWEST entered the mainland market and opened the first JEANSWEST JEANSWEST store in Shanghai. Over the years, JEANSWEST has taken the lead of "brand name Popularization" and "market value for money" to take the lead in the casual wear market. Up to now, JEANSWEST has opened more than 2000 stores in more than 20 provinces and cities in China, and now has the largest sales network of casual wear in China.

JEANSWEST's business philosophy is "the popularity of famous brands" - the goods owned by a few people can be owned by the public, and the market strategy is "value for money" - high value goods and low price sales.

JEANSWEST is designed for the majority of young people, the latest trend of the season elements into the clothing, easy to wear easy to match the style to attract customers. Over the years, JEANSWEST has been popular with young people for its fashionable leisure style and has become a fashion necessity for the younger generation.

In order to maintain and enhance the brand image, JEANSWEST promotes the service level from the shopping environment, store layout, merchandise display, patient smile service, comprehensive after-sales service, salesperson recruitment and job training and guidance.

It is the embodiment of JEANSWEST's corporate culture that "poverty is the only way to get the best of it." At present, there are 35 primary schools named for JEANSWEST in poverty-stricken areas in China. In 2008, JEANSWEST donated about 1300000 yuan to the "hope primary school happy Games". In the same year, it donated 2 million 200 thousand yuan to build 55 playground for poor primary schools, contributing to the construction of poverty-stricken primary schools. In addition, JEANSWEST also invested 18 million yuan and 3 million yuan respectively, set up JEANSWEST student aid fund and JEANSWEST hope teacher fund, to contribute to the cause of education. In the face of the disaster, JEANSWEST paid a total donation of more than 10 million yuan for the donation activities of "love and compassion in Sichuan". And by organizing the "great love China trip - JEANSWEST, really better charity song festival" activities, combine charity and entertainment, and appeal to more young people to pay attention to charity and dedication. At the same time, JEANSWEST also provides a platform for young people to demonstrate their potential and communicate with each other through the activity of "China JEANSWEST cup casual wear design competition". The brand concept, which embodies the social value as the core, has deeply influenced every JEANSWEST customer.

JEANSWEST is a young, healthy and upwardly dressed brand. "JEANSWEST" advocates a sincere and optimistic attitude towards life. JEANSWEST builds the most real attitude towards young people who are eager to be recognized and recognized. To be true to me, to return to me, to share with me. "Really, more exciting" JEANSWEST!