Nanjing Si Ma Lan Ke Garments Co., Ltd.   

The EASY BUY brand was born in 1976. It originated from France, a design company specializing in the city's high taste casual wear business. It attracted the fashionable men and women in the world with its simple and pure style, and became the essence of the new youth today. Business extends from France to Europe and North America and other European markets. It always insists on bringing consumers not only fashion, uniqueness, popularity, charm, but also enjoyment and comfort after enjoying beauty and enjoying beauty.

The brand design of EASY BUY pays attention to the design concept of international brand, pursues unique artistic pioneers, emphasizes the combination of leisure, comfort and happiness, firmly grasped the international trend, and created men's and women's clothing with aesthetic taste. At the same time, it uses unnecessary new materials and excellent production to eliminate unnecessary decoration, and emphasizes comfort and uncomplicated elegance.

In December 2009, EASY-BUY France and Syma Franco (China) Co., Ltd. established good commercial reputation after several years of foreign trade cooperation, and finally authorized the operation right of EASY-BUY China and Syma Franco (China) Co., Ltd. Syma Franco (China) Co., Ltd. is a domestic management company specially registered for the introduction of EASY-BUY brand.

The autumn and winter of 2010 were the first season of cooperation between hehe group and EASY-BUY. Requirements and through the main market in China to set up self image shop, the domestic two or three level market to join hands to join together to develop. It plans to open more than 50 stores in 11 years. EASY-BUY France is responsible for providing more than 70% sample design and accessories and fashion consultation.



Brand Exposition

Advocate the brand new concept of "fashion, quality and parity", and aim at creating the most fashionable and temperament fast brand. It represents a brand new and independent attitude towards urban life that conveys fashion confidence and kindness. With its fashionable design and more value, it brings the unique style of modern city people to them.

EASY BUY product range is rich, fashionable and easy to ride, from fashion to elegance to fashion personality, changeable style, let you play!

The business philosophy of EASYBUY is to win the fashion and quality for the best price, and create the most trustworthy and most potential clothing brand in China.

What EASY BUY wants to bring to consumers is: Fashion fad, good quality, fast forward surprises.





Brand positioning and advantages

EASY BUY is located in urban fashion men and women aged 23 to 35. They are new times. Self-confidence, freedom and passion are their portrayal of life and their attitude towards fashion.

EASYBUY strong and effective management, design, development, human resources, logistics, warehouse management system provides strong guarantee for its development and growth. At the same time, it has more refined management and operation mode and humanized service system, and in-depth market research mechanism provides reasonable support for the effective development of franchisees.

Consumer positioning

Age / sex / classification:

22-25 year old young men and women, personal monthly income of 2000-5000 yuan / month, want to use fashion to show their unique charm of fashion lovers.

Occupation:

The crowd who started work just now, the company staff / Designer / Artist / freelancer.

Attitude towards life:

Requirements for taste, personal image, fashion, self character, art and beauty.

Dressing concept:

Match and dress, know how to match.

Image positioning:

Young, energetic, happy, healthy, creative, fashionable and personality!

Design team:

EASYBUY brand design and creative team under the leadership of the design director to divide men and women's children's wear working group. Each member has different characteristics, giving full play to their creativity and creating a distinctive EASYBUY brand under the common characteristics of youth and enthusiasm.

The EASYBUY design team has the spirit of innovation and international cooperation. Through the internal design management innovation and cooperation with world-class professional design companies, it keeps up with the international fashion trend, accurately grasps the fashion trend, and designs products that meet the brand characteristics and market demand.