Shantou classic clothing Limited company   

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brand positioning target consumer positioning

    20-40 years old mature beauty, the beauty of women! Good nature, to the pursuit of personality, fashion, avantgarde lifestyle, their self-confidence, strong, dare to meet the challenges of life! Unwilling to mediocrity, realize self-worth.

    degree of secondary education or above. Uphold the rich Chinese culture, witty and wise. The education they received the traditional oriental culture, but also very willing to accept the western advanced culture and ideology, they switch back and forth between eastern and Western culture, the aesthetic point of view and the grade is higher, the brand awareness and the pursuit of.

product positioning

mid-range underwear mainly, supplemented by distribution mainstream series underwear.

bra leading price 40-70 yuan 20-30 yuan; underwear. Low prices, high grade enjoyment.

brand positioning

domestic mid-range underwear brand, high quality, high grade brand culture, mature beauty represents the brand

brand style fashion and quality of both taste and nature coexist

fashion: contemporary popular color, distinct personality of flow line styles; pieces of classic, leisurely fashion.

noble taste: taste is a kind of self-cultivation, or clever, or pure, or frank, or gentle, gentle, fresh and refined distinctive personality.

health perception: deeper shows elegant refined; comfortable, breathable, natural ecological underwear. Natural and vibrant health. The excellent quality of

: "summer snow" quality is not only reflected in the design style, is more important in materials, production process, every aspect of all excellence, perfection. To the Chinese people's wisdom and modern design and technology to create a brand underwear most representative of modern Chinese white collars.

brand management model of the national monopoly chain operation, mutually beneficial win-win, the

1 store chain operation;

2, franchise stores or shopping malls counters;

3, strictly regional agent system;

4, standard join program;

5, a strong advertising support

6, improve the pre-sale and after-sales service;

7, a reasonable profit space; store image design style

8, unified;

9, the integration of market management, standardized operation