Fujian Nuoqi Co. Henan branch   

                                  notch Limited by Share Ltd (hereinafter referred to as the notch) was founded in 1997, is Chinese SPA (own brand clothing specialty retailers) mode is forerunner, local clothing "mass" fashion leader. As with

business model innovation and excellence competitive national clothing chain retail enterprises, Pinocchio adhere to the "to provide customers with the best value fashion, enhance the quality of life" of the enterprise mission, rely on accurate market positioning and innovative business strategy, diversification, provide considerate service for consumers, the majority of consumers.

2001 years, the notch to promote the comprehensive retail brand, chain management, information management, straight battalion of ideas, membership data and marketing as the core business model, to constantly adjust to change service model to meet the needs of customers, in 2007 began to gradually established commercial planning, design, production, sales integration business model of SPA, start the full implementation and promote the chain covering the whole country strategy.

has the ability of rapid reaction to market and supply chain well management, Pinocchio chain scale obtained the fast development. At present, the notch with straight battalion management chain store hundreds in Shanghai, Fujian, Guangdong, Hunan, Zhejiang, Jiangsu, Jiangxi, Anhui, Henan, Shandong, Sichuan, Chongqing, Hubei, Guizhou and Gansu provinces and cities, is expected in 2016 exceeded 2000. According to the "four or five" plan, 2021 will achieve 4000 to fashion life museum based chain scale.

is one of the most influential Chinese retail clothing business, Pinocchio is one of the outstanding enterprises 30 years commercial services Chinese of reform and opening up, is China Textile Industry Association awarded the "2009 ~ 2010 year textile clothing enterprise competitiveness China 500 strong" honor, in 2008 was assessed as "high growth of chain enterprise 50 strong", the development of SPA business model its unique and innovative is America Northwestern University as the case in the EMBA teaching case. As the enterprise's helmsman, Ding Hui with a wise and enterprising, innovation and social responsibility of the entrepreneurial spirit, by the Fujian provincial government named the "2007 Fujian economic person of the year", by the Quanzhou municipal Party Committee Organization Department, propaganda department and other institutions named "30 years of reform and opening up economic impact of Quanzhou, awarded the" outstanding figures of "Haixi the new economic hero". With sound labor and social security system and excellent enterprise culture construction, won the "top ten private enterprises moving employees" and "the social responsibility of the enterprise top ten" and other honorary titles, and in 2010 April by the Department of labor and social security, trade unions are evaluated as "enterprise harmonious labor relations".

road in the promotion of "fashion", Pinocchio is act more time. In 2008 the notch overall title "Ninth Session of the CCTV model match" channel division, in 2009 and 2010 for two consecutive years become "Miss Tourism international competition Fujian division co organizer, but also strong sponsorship Zhang Jizhong version of" journey to the west "," Su three "," Xi Kou song "," marriage Rhapsody "and other popular TV plays and films. "Fashion" brand and large fashion events and activities together, has aroused great concern in the industry and the vast number of consumers. In November

2010, notch and Donghua University jointly established the "Donghua • notch fast fashion research center", with its experience and results in fast fashion field made by the two sides investigation research and sharing all kinds of brand success experience fast fashion, making China's fast fashion industry standards, professional development to promote the local "clothing fast fashion" the.

the future, Pinocchio will continue to meet consumer demand as the guidance, with responsibility for all shareholders, partners, employees and the society principle, Pinocchio will further maintain network covering both effective scale growth, enterprise development and social value creation, leading China "popular fashion".

notch is Chinese clothing retail leader, that provide customers with value for money fashion, by the vast numbers of men's fashion love. Today, the chain scale in China has reached hundreds of kilinochchi. As an advocate and promoter of the domestic popular fashion, notch products covering business and leisure, holiday leisure, fashion and so on three big clothing style, quarterly, thousands of new product, is 25-45 years old urban men become the best choice of fashion.