Kangaroo men   

                                   

  company introduction; Shanghai Fudian Garments Co., Ltd. was founded in 2000, the company was first established, mainly to OEM and custom tailored for the main business. In 2002, the company agent of famous men's business casual wear brand "kangaroo", in 2005, the company was "kangaroo" brand owners selected for the Chinese South market total agents, by the end of 2007, the company officially became "exclusive agent in Chinese market kangaroo" brand. In 2008, the company's business began to focus on R & D, design, production, sales of "kangaroo" brand men's business casual wear, tries their best to build the benchmark brand China business leisure men's clothing.

    currently in Shanghai "kangaroo" brand headquarters has a core staff of 40 people (including undergraduate degree or above personnel accounted for more than 70% employees), whole system Chinese market reached nearly a thousand people, a "kangaroo" general agent in 29 provinces of china. With many years market accumulation, the company has built a national sales network to "kangaroo" menswear franchise stores, mainly covering China at all levels of the market of nearly 1000, the current brand sales scale being in the leading position in the field of Chinese business casual men.

    the company since its inception, always adhere to the "to provide cost-effective products popular fashion, lifestyle" dissemination of health and optimistic of the enterprise purpose, the practice of "unity, struggle, innovation, knowledge" spirit of enterprise, the implementation of "integrity first, customer first, product oriented" business policy, innovation management process, take the social elite, led the "kangaroo" brand is the rapid growth in the country.

    in 2008, the company identified "  'loading' as China's" enterprise vision, the beginning of the implementation of innovative products, adjust the channel, unified image and improve the service of four strategic measures to carry out "the courage to change, the pursuit of the perfect" business philosophy, in the deep foundation of both, with many partners, forge ahead, create brilliant tomorrow, to create a hundred years the kangaroo.  

    brand

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  brand characteristics;   "kangaroo" a fashion design in Italy and China the exquisite manufacture craft the perfect fusion of fashion brand, in the Chinese market for more than 20 years, always adhere to the technology leading design, fine and close to life fashion, become numerous Chinese fashion men's preferred. Entered in twenty-first Century, "kangaroo" was the first in the fashion industry launched a new lifestyle: optimistic, healthy, passionate, return to nature, self release......

    two, brand inspiration

    to highlight the nature of freedom, vitality, wild and unrestrained kangaroo groups active in the vast grassland, in the harsh environment of the survival of the fittest survival interest, they kind-hearted, United, lively, easy to change...... To be a profound insight into the inspiration for this is: "kangaroo" brand on the good qualities of nature gives the kangaroo! Through the design of concise, fashion, nature and environmental protection material, exquisite structure, comfortable, "kangaroo" will feature of urban man responsibility, passion and wisdom of incisively and vividly.

    three, the brand development process of

   , after years of baptism, still trusted:

    in 1984, "kangaroo" Mens officially available in China, with its fashionable design, excellent quality and accurate grasp of men's clothing taste, brings comprehensive impact to Chinese clothing circles at that time.

    in 2005, "kangaroo" men in the 28 to 45 year old male consumer brand awareness has reached more than 78%.

    in 2007, through more than 20 years of development, "kangaroo" has grown into one of the representative Chinese menswear design oriented brand, "kangaroo" men monopoly in the Chinese market development to more than 1000 terminal network.

    2008, forward-looking "kangaroo" brand owners after screening is extremely strict, the official hand has a wealth of brand operation experience of Shanghai Fudian clothing Limited company, is aimed at China market with the realization of "second overall leap kangaroo". In the existing deep foundation, "kangaroo" people will adhere to the brand culture as the core, the product as the fundamental, to enhance the brand value.