Shanghai Jiacheng Fashion Co., Ltd.   

Experienced the noise and turbulence in 1960, experienced great changes and social individual uninhibited, the whole world from society to individuals tend to be more rational. A blend of mature, healthy, confident and fashionable way of life gradually as a new generation of young people to receive. 1976 in this era background, from USA, University of Pennsylvania two college students RichardHayne and JohnOswald created the first URBANOUTFITTERS (city travelers) straight camp shop. The emergence of URBANOUTFITTERS adaptation to college students as the representative of the contemporary youth groups, the desire for freedom of personality antipathy affected the mentality change, quickly became a favorite of fashion. In the global chain of retail stores in Europe and the United States has reached 148; 2007, British young designer LILYWANG sister will URBANOUTFITTERS way of life into Chinese, combined with popular culture and attitude of today's youth to China gene, URBANEIGTHDAY (City eighth days) for brand naming. Consistently adhered to the "not only provides the consumer for the young people, China ideal more encouragement and support them to reach the employment and entrepreneurship", become the brand win a Dayuan power of young consumers. In 2010, URBANEIGTHDAY (City eighth days) to open its first flagship store in Shanghai, thus expand the URBANEIGTHDAY (City eighth days) of the Chinese road.