Introduction
Seedlings can predecessor international development Limited by Share Ltd was founded in 1973, the predecessor of the company processing the production of children's clothing mainly, have given at the time of the Asian market mostly foreign brands and low price, low quality of wholesale children's wear, and do not have their own children's wear brand, founder Qiu Dan (gold) Sir with rich production experience and the design of children's wear keen and love, embrace the brand enthusiasm, so BESTKIDS was born. "Smart kids, do their own choice" is a Limited by Share Ltd founded seedlings can international development brand purpose, emphasis should cultivate the ability of independent thinking of the children from an early age, even in the dressing taste also has own position and the idea. 1985 in Taiwan set up the first counter. In 1993, the founder of Mr. Qiu Dandeng first visits to China Shanghai market, it found that the Chinese market of children's wear brand awareness is weak, not the so-called brand children's clothes, and optimistic about China's reform and opening up the development of the market economy, and find the good time to cut into the market, the following year decided to enter the Chinese market, the establishment of Shanghai Rui Xing Industrial Co. Ltd. the autumn and winter of 1996 in Shanghai East building set up the whole of China first Department store. Because of local taxation preferential policy change reason, she established Shanghai Asian dream Trade Co. Ltd., Shanghai Miao Trading Co. Ltd. Development so far, in Shanghai, Beijing, Shenzhen, Nanjing, Xi'an, Wuhan, Changsha, Chongqing, Chengdu, Xiamen, Zhengzhou, Shenyang, Dalian, Harbin, Urumqi...... 35 the first provincial cities with sales channels, the whole of China a total of 125 sales outlets, the number of company employees about 600 people. BESTKIDS was founded in 1984, is given when the Asian children's wear market, mostly foreign brand, does not belong to own designer brand, the company founder Qiu Dan (gold) Sir, to support local designers, the training of local excellent designer, embrace the self brand enthusiasm, so BESTKIDS founded. Unlike on the market at that time full of cartoon children's clothing brand, BESTKIDS adhere to a high texture appeal advocates and fashion, the market position on the "popular fashion", 25 - 35 years old young mother group; the beginning of the establishment, with personalized black-and-white series based, mix design idea idea, advocated the unique dressing of philosophy, in the children's clothing market trend! Continued until now, BESTKIDS has added a new element, think that children should have the right to choose their own style and thinking ability, to choose their own clothes to wear what, in the current child independence is more and more high, self consciousness is more and more intense, and the BESTKIDS brand purpose coincide with the emerging white-collar family the main consumer class. Brand positioning in the high-end brand, one or two tier cities in emerging young white-collar families as the main target market, to the level of a city high-end department stores or stores as the main sales channels. BESTKIDS mainly in the production of 3-16 years old children's clothing mainly, BK-baby was affiliated with a small series under the BESTKIDS banner, in the production of 0-4 years old children's clothes, put on the market, because of the design, the childlike rich color change, comfortable and soft material, popular consumer acclaim, by parents love, in 2000 BK-baby BESTKIDS cards become independent. Brand positioning in the high-end brand, one or two tier cities in emerging young white-collar families as the main target market, to the level of a city high-end department stores or stores as the main sales channels. Welcome to join more information......... Please call to Deng Li 15000559165
Main Products
Contact information
Contact: | Deng Li |
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Tel: |
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Addr: | Shanghai Cao Ji Zhai road Shanghai city Minhang District China 1409 Lane 8 |
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