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The inspiration of GRAT.UNIC brand comes from the unicorn in ancient legends - gentle and noble. Unicorns are naturally fond of cleanliness and have a special preference for pure people or things. It is said that the Alicorn on the unicorn's head has magical healing functions. In the middle ages, the unicorn became a symbol of "right", "noble" and "pure", and its horn symbolized the "arrow of spirit", "sunshine" and "Revelation of God". Therefore, the brand is endowed with the concept of Unicorn, which makes the GRAT.UNIC brand in a pure, noble and distinctive position. Using the characteristics of the unicorn's health, purity and enchanting, it highlights the concept of men's underwear experts. In the market competition, it can also be more distinguished from other brands. GRAT.UNIC underwear not only persists in establishing the brand image of men's underwear, but also highlights the perfect pursuit of professionalism. It is also preparing for building a lot of continuation brands and occupying more market share. Its own quality and style of design occupy a leading position among peers. GRAT.UNIC underwear is mainly targeted at the high-end consumer market. The consumer group takes middle-aged business men as the main body. This group pays attention to product connotations and concerns about their own cultural characteristics. Most of them prefer products with a sense of quality and style. According to the characteristics of market positioning and the combination of brand's own culture. In terms of product design, he especially highlights the humanization tendencies of his design concepts, all of which are based on people themselves. Advocating professional design and manufacture embodies the new pursuit of modern underwear consumers. It has made an organic combination of its brand characteristics and unicorn's characteristics.