Introduction
Anhui Ying Dali industry has been paying attention to brand building and constantly exploring the way of brand development. The alligator brand is a wholly owned subsidiary of Anhui indley industrial limited liability company. The indley garment factory in Anqing was registered in early 1992 and used in twenty-fifth kinds of clothing products. In the early days of the plant's establishment, the alligator brand was used in the financial and national tax uniform of the province. With the growth of the enterprise, the "alligator" shirt and Western-style clothes were developed, which was welcomed by the consumers after being put on the market. As the brand grows, businesses grow. Two 00 from the beginning of the year, the company and the Jiangsu and Zhejiang clothing merchants jointly created the "alligator" brand, positioned in the middle and high-end clothing products, successively developed "alligator" casual wear, "alligator" T-shirts, trousers, sweaters, suits, shirts and other products, and sold them to all parts of the country through the Jiangsu and Zhejiang clothing sales platform. In recent years, the brand image of "Alligator sinensis" has been improved and the market has been expanding. Two OO two years and two OO three years, alligator brand clothing sales amounted to 100 million yuan. In order to further improve the market positioning of "alligator" brand, improve product line and maintain brand image, the alligator brand will continue to appreciate in the market operation. Two OO three years, the company set up the Shanghai alligator Clothing Co., Ltd., is responsible for the "alligator" brand promotion and maintenance work, to help distributors expand the market, so that the "alligator" brand has become a rapidly rising brand.
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