"Michelle mysheros" brand women's _ Shanghai Michelle Garments Co., Ltd.   

Shanghai Michelle Garment Co., Ltd. was founded in 1992 by the famous Taiwan enterprises "Michelle group", specializing in its fashion brand "mysheros" business development. Headquartered in Shanghai, under the design and development center, proofing plate making center, sales camp center, administrative center, production center (Shanghai Michelle garment factory). Companies use the franchising business model, combined with the apparel industry experience, 37 years of success will be "mysheros" to the whole China, and to achieve economies of scale, and the scale effect of the profit to further consolidate and expand its overall strength, truly achieve the sustainable management, sustainable services, experiences and ideas sustainable reproduction. And has a good brand reputation and the large number of loyal consumers. Company philosophy of Michelle for nearly 40 years, Michelle has to shoulder social responsibility, to become the China most unique, the most popular consumer fashion brand, has become the fashion leader. And follow the international fashion trend, constantly will fashionable women to provide quality products and services:

the purpose of the company

fashion to create beautiful life. Michelle to "sustainable management, sustainable services, sustainable reproduction" business philosophy, integrating all can integrate the advantages of resources, so that more and more people to enjoy the products and services Michelle dress in fashion, taste the beauty of life.

brand story The

MYSHEROS brand story in the ancient Greek civilization, love EROS to a romantic and elegant temperament. Is well known in the world.; from the EROS claims, Michelle to a woman as the subject to explain the true. Good. The meaning of beauty; each of the different seasons, the only constant is the taste and value to adhere to; MYSHEROS brand positioning. [brand] mental age population of about 25-35 of urban women, reflect the modern feminine, elegant, intellectual, and romantic temperament. [brand] fusion western pop elements and Oriental temperament perfect, subtle and generous not publicity; subtle luxury intellectual shows simple, depict the modern women capable, both elegant temperament; pay attention to the collocation of changes and combination brings freedom advocates; decorative details, pay attention to the fabric and cutting; stress products with the human and environment.