_ Shanghai Yi Jun Trade Co. Ltd.   

        LeeCooper by Mr.MorrisCooper in 1908 was founded in London, started to work clothes, and gradually extended to today's jeans and casual wear brand, and constantly introduce fashion goods and rapid response to market demand oriented youth, as the basic business strategy LeeCooper.
     
     
      LeeCooper after the changes of the turn of the century, the integration and coordination under the banner of the brand resources, brand into a new vitality and comprehensive fashion life view, a new vitality, became popular in the world in waves, LeeCooper passion, create fresh and exuberant vitality, from inside to outside, to find a new, open the world for everyone's pop landscape.
     
     
     
      as a result of changing should fashion and the beating, LeeCooper design center has been in France re complete reorganization, will design focus on young people, so in the Europe wide for young consumer group love and acceptance.
     
  brand positioning:     LeeCooper to highlight the distinctive brand image, make it become the international leading brand of jeans and casual wear.
     
     
      however, the Asian region is an LeeCooper management policy in the new century, the agent in jeans and casual wear in Taiwan after the introduction of the train, the use of support large train powerful marketing resource network and store development ability, officially invaded Taiwan market, in an attempt to drive Taiwan cowboy pop culture, to another new field.