The preface _ Na day dress Co. Ltd. of Shanghai   

The concept of brand

capture life inadvertently touched.

in our each person's life, is full of surprises and moved.

as long as you have a pair of eyes will be found, more than a thought, life will give you a warm review.

it may be just a simple hug

maybe a chance encounter The

handshake

a dialogue

a waiting

once miss

.......

in countless inadvertently, expression to bring the lives of countless accidentally touched. And moved, is the most beautiful gift of life. Precourse to pleasant surprise and moved everywhere freehand brushwork, in life. Let the busy urban traveler, in the journey of life harvest more beautiful.

brand style

Precourse fabrics mainly cotton, hemp, wool. We seek simple, natural, comfortable, abandon cumbersome, pay attention to fashion and harmony. Expression of Jing Yi is blooming in the elegant temperament, stitch walk elegant aesthetic hidden fiber, Oriental verve contains mystery.

Precourse seeks to bring the Eastern women's elegance, intellectual, adhere to the self, self expression, expressed in the seemingly simple but also in fine needle. The style is based on a single product in strong, easy to mix good. Both work and leisure, "preface" will make the wearer's figure is repeatedly copied.

market positioning: two or three class market downtown lots of large stores and shopping malls counters of a local class Location:

age: 25 to 35 years of age, the central demand psychological appeal: 25-28 years old

price position: spring and summer: 118-618 yuan center location: 218-458 yuan

autumn and winter: 188-1088 yuan center location: 318-698 yuan