Mei and beautiful fine ladies _ Beijing zhuoou garment Limited Liability Company   

Brand introduction

"MeierMei (rose and beauty)" origin

"to the roses, hand there are lingering fragrance lingers, gifts of charm, if the heart lotus in full bloom". "MeierMei" is a woman for the constant pursuit of charm, crystalline constantly yearning. The symbol of all good things, a really good good beauty, one from the heart to the beautiful appearance. "MeierMei" really want to give us China and world women showed a consistent with our taste elegant clothing, she pursued is that a charm, want is that a move, if our consumers through "MeierMei" to find their own charm, enjoy their life, to understand their own dreams "MeierMei", that will be the biggest comfort

2 design concept

design philosophy: "Mei and beautiful" brand women's fusion of eastern culture in the design of the subtle and elegant and popular western simple and comfortable, to advance the exquisite design, concept, good workmanship to win market recognition. Unique design, smooth lines, elegant and comfortable wearing, by all sectors of women of all ages.

humanism is the "Mei and beautiful" enterprise culture essence, time for customers to consider is "Mei and beautiful" the idea of the pursuit, the standardized management is the basis of the development of Mei and beautiful ".

put the "rich and not significant, contains a peaceful and humble, the true sense of the senior" to the customer; "Mei and beautiful" will be beautiful for women, but also urban little beautiful, copy, patches of warm love.

target customers (age: 28-55 years old location)

28 - 35 years of age: 20%

35 - 45 years of age: 50%

45 - 55 years of age: 30%

brand positioning

target customers (income position): 3000 yuan / month

goods price

spring and summer: 800-2000 yuan / single product: 1500-4000 yuan / set

autumn and winter: 1000-10000 yuan / single product, set: 10000-60000/ fur

"Mei and beautiful" brand authorization management company and the Greater China general agent: Beijing Phoenix Tiande Information Technology Co., Ltd.