_ Beijing Isall clothing Limited company   

Brand Culture
ESAER women's clothing brand culture brand was founded by the famous Chinese American architect Tung-fang, and its brand value has been recognized brand-name institutions recognized authority recognized the British company Interbrsnd and the American "financial world" weekly. ESAER has always attached great importance to training designers, except for the founder of the original Tung-fang, but also cultivate such as Kenny Brook, Sean Wisman, Randy Smith and other outstanding young designers. Over the years, ESAER style of work is different, but also insist on tailoring and exquisite, exquisite design, elegant big direction.

Brand awareness
brand awareness brand manifesto: "ingenious design, careful selection of materials, exquisite tailoring, China but not extravagant, elegant and decent, to create the perfect elegant woman"
design style: elegant, exquisite, fashionable, intellectual
brand positioning: ESAER to reflect the modern female fashion, taste of life style, the design process pays attention to the combination of personality in common, seek common development space of individuality in the. Fashion trend with its unique image, collocation and style to the interpretation of the future. Emphasis on quality but not respected the price; pay attention to grade but not the pursuit of grotesque; highlight the overall effect but not deliberately seeking details. Will be high-grade, practical sets a, showing elegant, exquisite, fashionable, intellectual style. < consumer positioning: consumer group positioning is between 25-38 years old fashion career women