Guangzhou Qi clothing company, has now become a large-scale clothing enterprise specializing in development, design, production, sales as one, and to "stable development auyi island" women's leisure series, with advanced management concepts Chinese well-known brand enterprises, the company has strong design and high quality, the courage to open up marketing team.
In Chinese market development, brand development strategy of long-term, "win-win" philosophy of cooperation to establish a good relationship between company and customer, but also reflects the common value of both sides, in order to create a truly meet auyi island I consumer
The life style of well-known brand, and create a new era Chinese dress culture.
Brand origin and concept of
From Paris's design philosophy, concise, handsome, solid wear is our pursuit. In the creation in the course of daily, we motivate potential inspiration constantly through the open field of vision and a keen insight into the. Here, we define the
auyi Island As a mode of life. Random hidden under the appearance of a lot of ideal and found. It is precisely because of such a concept that we always pursue. The discovery and try, the pursuit of new is pilot, experience changes.
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Customer groups positioning and characteristics
has a keen fashion sense, self consciousness is very strong 23~38 year old female
They claim that life, fashion, romantic and elegant feeling, fashion and not fall into the waves, elegant and not vulgar, personality without publicity introverted beauty
Wise, independent self-confidence, sensitive and spirituality, emitting a charming woman charm
She has a keen fashion sense, self consciousness is very strong, she know how to balance
in both "trendy" and "self style" She was the cause of the persistent, aggressive, and keep the love of life, for a better understanding, attention to inner
Dialogue and experience, through the dress harmonious collocation to reflect the personal tastes and values.
She worked like a man of independent and wisdom but do not lose the feminine grace and Wen Wan
Most of them have a good life and culture grade, with urban workers mainly include: occupation, writer, editor of company staff, journalists, designers, advertising people, teachers, civil servants, etc. the author as well as part of their staff college students love life, the pursuit of self, not for fame, persist in one's old ways is their living standards.
