"AILAIZI love rojrover......" In the bustling city, let people miss the pure simplicity of true love;
"AILAIZI love rojrover......" Advocating of beauty and love without borders, has the culture Chinese rojrover......
; Haute Couture brand positioning "snow," "love rojrover requirements and international major suit generally consistent. It absorbs the domestic brand" - "part of the style and the existing domestic operation is good haute couture brand model, unified Design integration form my company "love rojrover" high-grade dress brand style. The design idea, technical requirements, selection of fabrics, colors and other skills, international major suit uniform! Appeared in Chinese market, believe that will be the domestic high Rare file stores in high-end women's style. That can be followed the dress lovers, so as to form a chain of domestic sales network!
brand design style "snow clothing:
color as the link product fusion, entrusts with the design style element coexistence based on classical and elegant woman. Good taste of the designer of urban women Master longing for a romantic, spiritual state of pure nostalgia, resonance pursuit is concise and fashionable design, show the elegant, pure, beautiful tone.
age: between 30 - 40, 25 - 30 years old, radiation from 40 to 45 years old.
product price: the spring and summer the main price: 580 - 1800 Yuan Qiu the main price: 780 - 2800 yuan
A, color characteristics:
Color is "AILAIZI love rojrover" language. "AILAIZI" every match a lot by changing color and neutral color and combination of classical and elegant, pure expression of aesthetic connotation of product.
Two, product composition:
"AILAIZI" women's main product line consists of three components: classic products, personalized products, fashion products.
1), classic products:
The series emphasizes the usefulness of products, outstanding shape, workmanship and material properties, show in the store, the customer is wide, so that consumers can easily buy. This series of products is not limited by time.
2), personality products:
It is distinguished from other brands "snow, showing the unique connotation of brand products. The product can store cabinet in the overall image and sales performance, but also for "love" to bring stability to the VIP customer rojrover.
3), fashion products:
More reflect the love rojrover fashion. Sales of the product cycle is short, over a period of time will become the best-selling products, display conspicuous in the stores of the place, often able to attract tourists, stimulate the customers desire to buy, promote the overall sales performance.
Three, design guide:
The autumn and winter of 2011 "AILAIZI" focus on the introduction of styles and fabrics series, diversified product mix color elements. With bright color, clear as a guide, reflect the feminine romantic European style, fashion and fresh. Pour, the pursuit of eternal texture, restraint and comfort as the criterion, and the combination of domestic and foreign brands of "AILAIZI" style, maintain the original part of style as the premise, has gradually become a young women dress Europe wind flow! Efforts to build Style series and the species diversity of the strong brand! Condensed 20 years for fashion and humanity thoroughly study, picking seasons inspiration, balanced way to decipher the person and clothes. The moment of collision free heart and mind, achievement of female young miracle The golden rule!
four, design elements:
color: five, to the autumn and winter of 2011 "AILAIZI" the series of group 8 big theme colors.
Winter listed as: (A/ black, white rice (B/) in brown, beige, (C/) white, gray, (D/) blue, purple, eight color).
