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Shanghai Kangqiang dress    No VIP Member

Shanghai Kangqiang dress Brand
Business Model
Founded:1999-05-13
Introduction
The company was founded in 1927 China Shanghai. Chinese and global wool using one of the largest enterprises, annual wool using amounted to more than 10000 tons. Products include wool, knitting, clothing, textile etc. categories. Brand in 2007 the total retail sales of nearly 5000000000 yuan, wool, wool sweater comprehensive annual sales volume to maintain the same industry first.
1999, Heng Yuanxiang obtained “ A Well-Known Trademark in China &rdquo title. In 2002 and 2003, two consecutive “ China ten public favorite brand of &rdquo title. In 2006 August, the 100 old the most valuable in the Chinese, Hengyuanxiang ranked second. In 2006 November, Heng Yuan Xiang won the industry's first national quality award. 2007, published by the world brand laboratory China 500 most valuable brands list, Hengyuanxiang ranks 64, brand value of 9458000000 yuan. 2008, Heng Yuanxiang into “ Asian brand 500 strong, ranked 336 in the &rdquo.
The earliest enterprise implementation of brand operation Hengyuanxiang is Chinese after entering the market economy (1991), is the earliest Chinese franchising enterprises (1999). The company currently has more than 40 core franchise factory, more than 600 franchise dealers, distributors and joined more than 9000 sales outlets. Chinese provincial market sales network coverage rate of 100%, land, municipal market network coverage is 93%, county-level market network coverage rate of more than 60%.
World Marketing Master Milton? Mr. Kotler, vice chairman of the international brand alliance, the chief adviser, Coca-Cola is known as “ brand finger ” said Francis? Mcguire gave Hengyuanxiang brand management high evaluation, and praised the Heng Yuanxiang is China “ Coca-Cola ”! The company has also been praised as China using trademark (brand) asset management best enterprise. And Heng Yuanxiang brand management is the soul of culture strategy Hengyuanxiang, can be summarized as:
The company mission: clothing world
Company vision: Chinese first world-class
The company spirit: for consumers to go to all lengths to one's heart's content and
The company's strategic orientation: &mdash for it; — others do not think, do, found not to, reason not to good
In December 22, 2005, the company officially became the Beijing 2008 Olympic Games sponsor, this is the history of the Olympic Games the first non movement of textile and clothing enterprises to become a sponsor, November 30, 2008, Heng Yuanxiang has become China IOC's first partner, Hengyuanxiang will use the Olympic opportunity to speed up the realization of Chinese first, world-class vision.
Main Products
Hengyuanxiang Mens Suit sweater T-shirt
Contact information
Contact:   Manager Huang
Tel:  
Addr:   Shanghai City  Shanghai City  Shanghai Fengxian District Jianghai Road No. 33