Nai step (China) Co., Ltd.   

The national inspection free products A first-class production base, as the days being with people Quanzhou naibu Sports Goods Co., Ltd., founded in 1992, is located in the famous Chinese shoes -- Jinjiang, is located in Quanzhou city Jinjiang naibu Industrial Park, with modern standard workshop, the international first-class production line, and advanced production and testing equipment. The existing staff of more than 3000 people, including senior professional staff of nearly 300 people. The company set the development, design, production, sales of "Nai step" brand sports shoes, clothing, bags and other series of sports goods in one, is a diversified modern enterprise. An annual output of about 6000000 pairs of sports shoes, clothing about 3500000 pieces (sets). The perfect brand strategy, a solid strength of enterprises The company adheres to the "dedication, innovation, unity, progressive" spirit of enterprise and "honesty, cooperation, development, service" business philosophy, and constantly develop expansion, the introduction of talent, technology, security, Gaoke new technology products in the fierce market competition of permanent war without danger, at the same time, the company constantly improve the management system and brand strategy itself, is committed to promoting the "Nai" brand walk in the forefront of similar products. Companies with solid strength, scientific management and advanced technology, advancing with the times and innovate, to meet the market demand, the first brand to create a dynamic movement to strive. Intensive sales network, strong development potential Companies adhere to the market as the guidance, the chair requested the popular singer -- the best singing group "the feather · spring", the spokesman for the brand image, set up the operation model of marketing management in scientific and standardized. Based on the basic idea of "customer satisfaction", increase the market research, be close to the market, the rapid reaction, rapid, effective, accurate marketing services for the market. Now has a dense sales network, under the franchise dealers all over the country in major, in the city, small. With the development of strong brands, marketing network with the overwhelming trend gradually outward expansion. Full range of services, from advertising to support business, what The film and television media CCTV media as a leader, and the Provincial Tourism Satellite TV as the auxiliary, the first overall explosive propaganda effect on television, Network media, professional magazines; The newspapers Four major media integration, leading the movement of new 1 generation "activity"; Image support Decoration support: the company to provide a unified image of the store decoration design. Props to support: head word, the main image, against the wall frame, Nakajima Ka, cashier, try a shoe stool, try a shoe mirror, POP, posters etc.. Decoration subsidies: according to the business district, area, can show the brand image and the results give the corresponding different decoration business subsidies. Terminal support Atlas: VI Handbook, terminal promotion support manual, corporate brochures, training manuals, handbooks, catalogs, display company album, 认刊 magazine etc.; Training support: sales skills training, service skills training, product knowledge training; Promotional support: support, business brand promotion and various promotions materials, props to support. Management support Credit funds to support; Goods exchange rate support; For the construction of further support to store, share distribution of high risk, to give a certain amount in other support based on store building support. Join conditions And have a good sense of brand management and philosophy; With relevant industry experience in brand management; With the sense of cooperation, promote business philosophy and to identification with company; With a good business reputation; · have comprehensive strength required to cause the; The join index determination. Alliance advantages The 1 service to the terminal building 1000 full diamond stores Nai step from January 1, 2005 onwards, the use of three years, will build 1000 diamond stores across the country, forming a fixed strategic partnership. The company will provide super preferential policies to support and sales and service support to be continued, the overall drive nationwide product and brand influence and soaring enthusiasm, thus forming and strategic partners win-win situation, very market impact, shocking. 2 CCTV gold media strong pull the sword casting brand Nai step 2005 CCTV Group invested heavily in prime time, provincial satellite TV, put the new system used in television commercials, which lead the new fashion consumption and more popular winger Shang Yuansu, will quickly set off a "dynamic movement of new 1 generation" market wave. 3 local media focused bombing force sales Nai step boot media "second and third insurance" on the travel channel and a number of key regional market a provincial satellite TV and county TV station, and CCTV three layer media vertical coordination pull strength, shaping the first brand vitality movement led by Nai image, the maximum step sound, unplug the competitors, sales promotion. The 4 terminal market commissioner stationed in the market to help pin Chang carefree Company headquarters marketing specialist to assist the franchisee extension market including daily management sales guidance, terminal sales training, terminal market sales work science exhibition, full Butler sales consultant personal service: let the joining trader money without more easily. 5 strong promotional support strength for the market Company headquarters flexibly according to the different competition environment of the regional markets, in different stage and different objective free to provide the most competitive to promotion plan, and providing marketing support, continuing uninterrupted series to hit the market, constantly rendering highlights, new image show live force movement of new generation 1. 6 continuous product innovation activity show The company continued high input energy movement R & D center, quarterly hundreds of vitality styles, guarantee a large amount of output of new products, advanced production technology and production equipment to ensure product quality and market demand of synchronization, Everfount fighting force enough to push the join with rapid expansion of the market, become the core competitiveness of enterprises strong market Nai step. In 2005 will launch a breakthrough product innovation, dynamic flashing color series, will become the market focus. Contact us