Xtep Co. Ltd.   

The company is located in Fujian province Quanzhou City Economic and Technological Development Zone, covers an area of 188 acres, the existing staff of 4000 people, in addition to marketing center, sales center, clothing, shoes center center, R & D center, quality inspection center, accessories division, IT center, human resource center, financial center and President Office, the company also owns 45 sewing machine production line, 10 molding lines, and supporting the laboratory, embroidery, printing, high frequency, mold and other departments of the modern shoe, sports shoes, annual production capacity of nearly 10 million pairs. The brand oriented marketing strategy, let Xtep formed a suit Chinese market, to brand stores as the main marketing system. At present, in the China Xtep, each province, municipality directly under the central government, autonomous regions have set up branches, outlets across the country. In an effort to expand the domestic market at the same time, Xtep also to look far ahead from a high plane of business strategic vision aimed at the global market, products have been exported to the world on five continents over 40 countries and regions, highest level of the domestic export industry first. "The first brand" China fashion the movement's goals and objectives Xtep, is the first domestic enabled entertainment star endorsement sports products brand, is also the first to advocate a new fashion sports brand. In the course of the development Xtep legendary, has received numerous honors, received 2 consecutive "Chinese brand" the title; for the people's court and the State Administration for Industry and commerce were certified "A Well-Known Trademark in China;" issued by the State General Administration of quality supervision, inspection and Quarantine "export inspection exemption" and "national inspection free" honorary title; get the world brand laboratory hailed as "Chinese top 500 most valuable brands" and Chinese sporting goods brand NO.1. The honor means Xtep in society has been more widely recognized. In recent years, Xtep with the stars influence and endorsement naming punk music southeast list, with its unique fashion, avant-garde, freedom and rebellion of the "non general feeling", firmly seize the hearts of young people. From the Xtep carrying money as the only partner of the people's Republic of China the tenth games, and won ten games in Jiangsu, Ningxia, Fujian, the people's Liberation Army, Xinjiang delegation equipment exclusive sponsorship rights, Xtep broke international sports brand monopoly situation in the domestic high-end tournament. In 2006, after the sponsor ten games, Xtep again CCTV and Jiangsu Province Sports Bureau, a large amount of money into the third National Sports Sports General Assembly only class partners and Jiangsu province sports delegation to accept the award sponsors and equipment. At the same time, Xtep or China basketball open (CBO), Chinese College Volleyball League (CUVA), the national health industry run exclusive partner. This year, Xtep and then a pioneering, basketball and badminton title of the people's Republic of China the Sixth National City Games, and became the six City Council partners; naming Chinese women's Basketball League (WCBA) and Chinese men's Basketball League (NBL), naming the national extreme sports classic. Xtep entertainment and sports a combination of the "dual track" strategy, into the infinite vigor and vitality for the enterprise and brand, to ensure the leading position in the industry. Future, Xtep will as in the past, committed to the individual products and services, to provide a more comfortable, more fashionable way of life to love the world of every movement and young people advocating fashion life, in order to promote the development of sports, contributions.