The Eighty-Eighth Pitti Uomo Exhibition Is Excellent.

In the four days of Pitti Uomo exhibition, the atmosphere of crowds and rare joy is everywhere.

Thanks to the mild weather, there is no heat.

The men's fashion show, which launched this season's first shot, sent a more positive signal to all buyers, with an increase of 5%.

The exhibition received more than 500 exhibitors' applications, but in the end, only 264 companies were able to participate in the exhibition, more than half of them were foreign brands.

The number of buyers in Italy increased by 4%, and the number of foreign buyers from 5 continents increased by 6.5%, with a total number of 8200, according to the closing data released by the organizers.

Overall, European buyers increased the most in the first place.

(+23%), which has become one of the largest markets for men's clothing in Italy in recent seasons, followed by Germany (+20%), followed by Holland (+18%), Spain (+15%) and Switzerland (+15%).

Nordic buyers also increased significantly, with several countries increasing by more than 50%, thanks to the closure of Bread & Butter exhibition.

The eighty-eighth Pitti Uomo

It showcases the 2016 spring summer series, attracting more than 20 thousand buyers, up from 19 thousand last year.

In the closing statement, the organizers stressed that this "once again reached the best performance of recent summer exhibitions."

The most popular among the exhibitors is the rich and colorful activities, especially Moschino.

Including the African Union fashion show, Arthur Arbesser and Thomas Tait and other fashion show.

Raffaello Napoleone, President of the Pitti Uomo exhibition, is very happy about this. He said, "this exhibition is very successful. Both Italy buyers and foreign buyers agree.

Whether in exhibitors or buyers, our internationalization is increasing.

He also said, "I have found that the major brands have great innovative designs, not only in terms of products and careful design, but also in ways of presentation.

This level has never been seen before. This even includes some small companies. They also realize that if they want to do business, they must innovate and speed up the pace of reform and development.

All

It has never been as original as this exhibition, and the decoration design of each booth is very personalized, so that it does not feel like being in an exhibition, but rather in a shopping mall with rows of shops.

A buyer at the Voo Store store in Berlin, Herbert Hofmann, said for the first time to come to the exhibition. "At Pitti Uomo men's wear show, the fashion atmosphere is everywhere. The perfect combination of modern and creative brands and Italy traditional sewing".

The whole atmosphere is super cool! Other exhibitions, no matter Copenhagen, New York or Paris, are not so complete.

The number of buyers in Russia and Ukraine continued to decline, but fell somewhat compared with January.

South Korea and Hongkong also recorded a slight decline, while the United Kingdom, the United States and China were flat.

Japanese buyers increased by 3%, while buyers in Turkey, India, the Middle East and Taiwan also recorded growth.