Richemont Wants To Inject 20 Million Euros Into Lanzi

Due to the external influence on France Leather brand The sale of Lancel Lanzi responded coldly. Richemont, the parent company of Lancel Lanzi and the Swiss luxury group CompagnieFinanci è re Richemont SA (CFR. VX), decided to inject funds equal to its two-year loss into the brand to improve its financial situation and attract buyers to buy it.

Familiarize yourself with Lancel Lanzi The source of the sale process revealed that in the first 12 months up to June 2013, Lancel Lanzi's total revenue was 135 million euros, and its operating loss was 10 million euros, which also meant Richemont Richemont Group would make an investment of 20 million euros.

　　NomuraHoldingsInc. (8604. T) Nomura Holdings was earlier employed by Richemont Richemont Group to deal with the sale of Lancel Lanzi. Richemont Richemont Group received a non binding acquisition offer from the private equity fund ChangeCapitalPartners LLP this month, and another private equity fund LionCapitalLLP also expressed strong interest. Hong Kong business giant SwirePacific Ltd (0019. HK) intended to join a private equity fund company to bid for Lancel Lanzi. Swire Pacific Ltd (0019. HK) is the French ballet shoe brand Repetto Brand jeans Chevignon and the distributors of the American outdoor sports brand Columbia in Hong Kong and mainland China, market news said that the group wanted to acquire a minority stake in Lancel Lanzi to control the latter's Asian distribution rights.

Private equity fund companies such as PermiraAdvisersLLP, PAIPartners, EurazeoSA (EURA. PA), ApaxPartners LLP, and the investment fund FundBrands of Li&Fung Limited (0494. HK), the holding family of Li&Fung Group, all expressed interest in Lancel Lanzi, but they gave up their bids after looking at the financial situation of the latter.

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LANCEL brand was born in the beginning of 1876, when its founder Alphonse Lancel opened the first cigarette store named after LANCEL in Paris, where the design of cigarette sets was very sophisticated, and the fashionable style attracted many gentlemen and celebrities. It is said that the literary giants of the Zhongma family are all writing with LANCEL's pipe in their mouth. While using LANCEL's cigarette to breathe smoke, they create strange stories with ups and downs and suspense.

In 1976, after LANCEL's 100 years of brilliant achievements, LANCEL was acquired by Zorbibe's brother and sister, and LANCEL was led by a foreign name for the first time. Although the family name of LANCEL has changed, it still maintains the unique advantages of traditional family businesses in both innovation and classicism. While highlighting the elegant and fashionable style, it is constantly changing. It not only focuses on ostrich, crocodile and other patterns, but also adds streamlined buckles and bright colors. LANCEL has 24 large-scale stores and 21 counters in France, and more than 1000 sales points in more than 40 countries around the world.

LANCEL has a history of more than 100 years since its establishment, and has more than 100 franchised stores all over the world. The product category has also developed from the earliest cigarette accessories to various fashion accessories, luxury leather goods, etc. In 1996, LANCEL entered China. In the next five years, China will become the third largest market of LANCEL in Asia.