Sports Brand Start Discount Discount Mode Discount Into Normalization

< p > under the influence of high inventory pressure, Nike, an international first-line sports brand, has recently launched a "discount clearing" mode in China.

It is understood that in order to clean up product inventory, Nike plans to open 40 to 50 factory stores in the country this year, and the product discount will also hit three to sixty percent off.

Reporters visited the new market yesterday, and found that the discount rate of some Nike stores has reached half off.

The industry said that compared with international brands, the situation of domestic brands is even worse. "Clearance" will still be the main task of all sports brands.

< /p >

< p > < strong > 100 yuan can buy double Nike < a href= "//www.sjfzxm.com/" target= "_blank" > shoes > /a > /strong > /p >

< p > in the Hongtai shopping mall of Hongtai, a huge billboard with "super low discount" is hung in the center of Nike brand store. Almost all the sports shoes in the shop and < a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a > have been labeled with "3-8 fold" labels.

As a first-rate sports brand that has always been "high-profile", Nike's sales promotion has attracted customers to stop in the past. Reporters found that after a few sports shoes, the price was only 100 yuan.

But even so, most of the customers in the shop are watching, and someone pays for it.

< /p >

< p > also in the Tanggu gold Yuanbao commercial building, some Nike sneakers also put on 50 percent off sales signboards. "These are only listed models, the original price is 1200 yuan, now less than 600 yuan."

A salesperson at the scene recommended enthusiastically to reporters. She told reporters that sales of sporting goods in Nike were the latest and classic sports items in the shopping mall. Generally, there would be no big discount, and discount like this kind of strength is hard to come across.

< /p >

< p > reporter's visit found that not only Nike, but most sports brands are still on sale at the peak season.

In a shopping mall in Tanggu, Adidas part a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > 50 percent off sales, CONVERSE launched 300 yuan to send 200 yuan of promotional activities, the promotion of domestic brands "scale" is greater, 361 degrees, Jordan, Lining and other brands most of the goods are discounted 4-7 discount.

< /p >

< p > < strong > sports brand discount becomes normalized. < /strong > < /p >

< p > "whether foreign brands or international brands, now are facing high inventory pressure, can only rely on promotion."

Ms. Xu, director of a domestic sports brand store in Jiefang Road pedestrian street, Tanggu, told reporters that since 2012, the major sports brands have been plunged into high inventory. Since the third quarter of last year, almost all sports brands have been discounted, compared with international brands, and the situation of domestic brands is even worse.

< /p >

< p > "from my agent's brand perspective, the first three quarters of this year will still be dominated by" digestion stock ". On the whole, < a href=" //www.sjfzxm.com/news/index_s.asp "> sales promotion < /a > should be the main task of all retail stores this year.

She said.

< /p >