Wedding Birds

In November 17th, the board of directors of the wedding bird passed the capital increase in Shanghai. Latest fashion The motion of limited company. It is understood that Shanghai was founded in October 22, 2010, with a registered capital of 100 thousand yuan, which covers sales of clothing, apparel, clothing, leather shoes and leather products. After the capital increase, the registered capital of bill rose increased to 30 million yuan, and the reported bird invested 15 million 300 thousand yuan, accounting for 51% of the total registered capital of the company. "Peter Lu is mainly engaged in the production and sale of low-end market sportswear. This investment will help us expand the category of original products." The company said.

Although the company's attitude is more optimistic, many market participants are cautious about this "test water" attitude. It is understood that the company has been Operate Brand clothing and fashion sportswear are a brand new market area for the company, lacking experience.

In addition, the domestic fashion sportswear market also has the characteristics of low investment, quick results and low trade barriers, which is characterized by serious homogenization and fierce competition. The company also admits that if this business can not be successfully opened, it can foresee a negative impact on its performance.

"Before the company is dominated by men's clothing, and now we need to do sports apparel, this market competition is particularly fierce. It should be said that the risk is quite large." Analysts said. Lin Jianze, a researcher at Zhejiang Merchants Securities, has different opinions. He believes that stepping into the fashion sports series is another practice of the company's multi brand strategy. Investing in the market will help the company expand its original product categories, meet the needs of different consumer groups and share the rapid growth of the sports apparel industry.

Driven by multiple factors such as the rise in cotton prices, the news bird recently raised the price of the product by 5%~10%, raising its gross interest rate in the three quarter of this year by 3.39 percentage points to 53.98%. "The gross profit margin of the clothing industry is generally around 24%, and it is rare to see such a high profit margin as a wedding bird." Some people in the industry comment on the wedding birds. The gross profit margin of the third quarter was as high as 59.485%, the highest level since 2006, up 7.26 percentage points over the same period. In addition, the company expects annual growth of 10%~40%.

Three quarterly reports show that, due to the early delivery of some products in the autumn and winter, the company's revenue growth in the third quarter exceeded the growth rate in the medium term. The main reason for the third quarter's profit growth over revenue growth was a sharp rise in gross profit margin and a fall in management fees and financial costs.

Lin Jian believes that due to the early delivery of some products, the company's net profit in the first three quarters grew faster, and the performance of the whole year was reflected in the third quarter. Therefore, the fourth quarter performance of the company will decline. It is estimated that the earnings per share will be about 0.30 yuan per year.

In addition, the expansion of channel expansion may improve performance. company The main points of future development. It is understood that the company will use the 780 million yuan raised, before June 2011, in 500 cities to choose 178 cities in some cities. Market analysts believe that the spread of new sales outlets will help the company to seize market share and enhance the company's future performance.