Shoes Brand PRADA Plans To Go Public Next Year

July 13th, not long ago, the Italian Republic newspaper reported that after many years of hesitation, the fashion company is considering listing in Milan and Hongkong.

Founded in 1913, it has a history of nearly 100 years. Today, the brand has covered 78 countries and regions, and there are about 220 Direct stores worldwide.

Starting from the original leather products, since the late 70s of last century, after taking charge of the Department, began to join a little clothing design, but in this respect the influence is not large, until the end of the 80s, in the eyes of everyone is still a specialized production of leather goods Italian brand.

In the 90s, the fashionable and popular style of "Minimalism" made the simple and calm style of design the mainstream of clothing.

With its many fans, its classic nylon bag is more popular.

Besides clothing, it also guides fashion in the design of shoes, such as square last, wedge shoe heel and metal color doll shoes.

Leather, clothing, shoes, glasses...

Nowadays, it has become a complete boutique Kingdom, and its fashion layout has also expanded to the whole world.

With the continuous development and expansion of the group, the listing was put on the agenda, but the listing plan was a three fold discount.

There was a listing plan as early as 2001, when the market estimated that its market value could reach 8 billion euros, but when the listing plan was in full swing, there was a "911" terrorist incident in the United States. The global stock market crashed and the sale of luxury goods dropped sharply.

In 2008, the listing plan was launched again, and the result was a financial crisis and finally abolished.

The launch of the listing plan is partly due to the improvement of the global economic environment, and some analysts believe that the recent performance has been ideal and that the listing conditions have already been met.

According to the data released at the end of last month, the company's first quarter operating profit reached 64 million euros, an increase of nearly five times compared with 11 million euros in the same period last year.

In the first quarter, Asia's turnover grew by 62%, 33% in the US and 12% in Europe.

On the other hand, the market is rumoured that it is facing financial problems. Rumors say that it is currently carrying more than 1 billion 200 million euros in debt, of which 100 million euros will expire in the summer, and the other 300 million euros will expire next year.

Therefore, starting the listing plan to raise funds, in addition to solving the pressing financial problems, the company's management can also make good use of funds to further expand business.

There are two reasons for choosing to list in Hongkong. One is that Hongkong, an international city, has an unparalleled advantage in the advanced retail market.

The Research Report on "globalization of retail industry" published by Wei Lishi, the world's premier, pointed out that Hongkong is defending the first place in the world's top and business fashion capital.

Of the 47 top retailers surveyed, Hongkong attracted more than 90% of its retailers.

Even in the financial crisis, there are still many luxury retailers in Hongkong and Asia.

Of course, what we can not ignore is that choosing to list in Hongkong is also a potential market for further entry into the mainland of China.

As a matter of fact, the growth of luxury goods business in Asia has made great contributions to consumers in mainland China. Luxury brands have come to China to set up shop, which is a reflection of the huge consumption power of Chinese consumers.

The commercial blue book published by the Chinese Academy of Social Sciences in May pointed out that the total consumption of luxury goods in China increased to $9 billion 400 million last year, and the global market share was 27.5%, becoming the second largest luxury consumer in the world.

It is estimated that in the next five years, China's luxury goods market will reach US $14 billion 600 million and occupy the first place in global luxury consumption.

This spending power believes that no luxury brand will remain unmoved.

Although it has a high reputation in the mainland, its development is rather inferior compared with its two competitors.

At present, only ten branches in the mainland market have been opened, and more than 25 large and medium-sized cities have been infiltrated into the mainland. There is indeed a need to catch up.

We can not predict whether this will be successful.

But according to the report, the plan seems to be ruthless.

It is reported that the company has not commissioned the listing sponsors to arrange the listing, although the listing can be carried out the fastest this year, but it may not wait until the market conditions are better next year.

And the report also pointed out that the spokesman said that the company would continue to keep an eye on the market without further comment.